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Building a Modern Marketing Team

How do you build a modern marketing team? This presentation talks about the 10 tips for hiring modern marketers and building a high performing team.

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Building a Modern Marketing Team

  1. 1. 1@jeffperkins8 BUILDING A MODERN MARKETING TEAM Managing Editor Live March 14, 2019
  2. 2. 37 Billion Minutes PEOPLE HAVE PAID FOR OF PARKING USING THE PARKMOBILE APP
  3. 3. @jeffperkins8 #DSO15
  4. 4. @jeffperkins8 #SimplySaaS
  5. 5. @jeffperkins8 #SimplySaaS
  6. 6. @jeffperkins8 #DSO15
  7. 7. 11@jeffperkins8
  8. 8. 12@jeffperkins8 @jeffperkins8 www.linkedin.com/in/jeffperkins1 www.slideshare.net/JeffPerkins1 SingleMindedProposition.com
  9. 9. SEO PPC CPC CPA CPM SAL MQL CRM BOFU MOFU BR TOFU SQL TOFU CTA CLV KPI NPS LTV ROI RT SLA W TF?
  10. 10. 15@jeffperkins8 THERE’S NOTHING ABOUT AUTOMATED MARKETING
  11. 11. 16@jeffperkins8 YOUR SUCCESS AS A MARKETER WILL HAVE LESS TO DO WITH YOU…
  12. 12. 17@jeffperkins8 …BUT WILL HAVE MORE TO DO WITH HOW GOOD A MARKETING TEAM YOU CAN BUILD.
  13. 13. 18@jeffperkins8 “I noticed that the dynamic range between what an average person could accomplish and what the best person could accomplish was 50 or 100 to 1... A small team of A+ players can run circles around a giant team of B and C players.” –Jay Elliott, Leading Apple with Steve Jobs
  14. 14. 19@jeffperkins8 WHEN YOU HAVE THE RIGHT TEAM, THERE’S NOTHING YOU CAN’T DO.
  15. 15. 21@jeffperkins8 10 TIPS FOR BUILDING A MODERN MARKETING TEAM
  16. 16. 22@jeffperkins8 1. FIGURE OUT WHAT YOU NEED BEFORE YOU START HIRING
  17. 17. 24@jeffperkins8 YOU CAN DO ANYTHING, BUT YOU CAN’T DO EVERYTHING.
  18. 18. 25@jeffperkins8 KEY QUESTIONS TO ASK: 1. What is the biggest problem I need to solve? 2. What skills and capabilities will I need to solve that problem?
  19. 19. 26@jeffperkins8 2. FOCUS ON YOUR NETWORK FIRST
  20. 20. 27@jeffperkins8 IF YOUR NETWORK IS WEAK, YOUR CANDIDATES WILL BE WEAK.
  21. 21. 28@jeffperkins8 BENEFITS OF HIRING FROM YOUR NETWORK •Source better candidates •Mitigate risk of making a bad hire •Save money on recruiter fees
  22. 22. 29@jeffperkins8 3. BE A STALKER
  23. 23. 31@jeffperkins8 KEEP A SHORT LIST OF MARKETERS YOU’D LIKE TO MEET
  24. 24. 32@jeffperkins8 4. BUILD A PIPELINE
  25. 25. 33@jeffperkins8 THE BEST TIME TO LOOK FOR CANDIDATES IS WHEN YOU DO NOT HAVE A POSITION OPEN
  26. 26. 35@jeffperkins8 ALWAYS HAVE A PIPELINE OF CANDIDATES YOU WANT TO HIRE IF YOU HAD THE HEADCOUNT
  27. 27. 36@jeffperkins8 5. DO NOT HIRE A GENERALIST FOR A SPECIALIST ROLE
  28. 28. 38@jeffperkins8 6. HIRE SPECIALISTS WITH STRETCH
  29. 29. 40@jeffperkins8 HOW TO YOU GAUGE “STRETCH” POTENTIAL? •Track record of results •Has learned new skills •Completed certifications (Adwords, Hubspot, etc) •Consumes a high quantity of marketing content •Is a ”marketing geek"
  30. 30. 41@jeffperkins8 7. GET CANDIDATES BEFORE THEY ARE ON THE MARKET
  31. 31. 42@jeffperkins8
  32. 32. 43@jeffperkins8 8. DO YOU OWN BACKGROUND CHECKS
  33. 33. 44@jeffperkins8 HOW TO DO YOUR OWN BACKGROUND CHECKS • Google the candidate • Check out all key social media channels • Review recent programs/campaigns the candidate has worked on • Review any content the candidate has created (presentations, articles, etc) • Talk to at least 3 people who have worked with the candidate but are “non- references”
  34. 34. 45@jeffperkins8 9. HIRE FAST. FIRE FAST.
  35. 35. 47@jeffperkins8 I’VE NEVER FIRED SOMEONE AND THOUGHT, I WISH I WAITED LONGER.
  36. 36. 48@jeffperkins8 10. CREATE A STRONG COLLABORATIVE TEAM ENVIRONMENT
  37. 37. IMAGE: DISC
  38. 38. 50@jeffperkins8 HOW TO BUILD A MODERN MARKETING TEAM 1. Figure out what you need before you start hiring 2. Focus on YOUR network first 3. Be a stalker 4. Build a pipeline 5. Do not hire a generalist for specialist role 6. Hire specialists with stretch 7. Get candidates before they are on the market 8. Do your own background checks 9. Hire fast. Fire fast. 10. Create a strong collaborative team environment
  39. 39. 51@jeffperkins8 THANK YOU!THANK YOU! Managing Editor Live March 14, 2019

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