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Using Improv To Build A Genuine Online Brand

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Improvisational acting is a skill actors use to create creative and engaging scenes, but its tenets apply just as well to social media. Put aside the gobbledygook terms and learn some of the basic concepts of improv and how you can use them to build a strong, genuine presence for yourself or your brand.

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Using Improv To Build A Genuine Online Brand

  1. 1. Using Improv To Build A Genuine Online Brand Jeff Moriarty, Sitewire Director Social Media Strategy @jmoriarty #SMAZ
  2. 2. Who Is This Guy? • Sitewire – Directory of Social Media Strategy • Intel Corporation – Community Manager, SM evangelist • Ignite Phoenix – Co-Founder • ImprovAZ – Co-Shenaniganizer • Phoenix Innovation Foundation – Co- Founder @jmoriarty #SMAZ
  3. 3. What is Improv • Spontaneous creativity • Flexible, adaptable, fun image via vancouverfilmschool on Flickr • Character, Game, Scene @jmoriarty #SMAZ
  4. 4. Blending In • Crowded field • Lots of noise • Indistinct voice • Lack of plan image via Don Solo on Flickr @jmoriarty #SMAZ
  5. 5. Improvisational Media • Genuine engagement • In the moment • More What If • Break patterns image via kevindooley on Flickr @jmoriarty #SMAZ
  6. 6. Craft a Character • If you donʼt care, neither do I • Energy, attributes, P.O.V. • Ask an Expert image via rumpleteaser on Flickr @jmoriarty #SMAZ
  7. 7. Have An Attitude • What do you care about? • Perspective • More engaging • Create discussion • Create loyalty image via The Real Darren Stone on Flickr @jmoriarty #SMAZ
  8. 8. Social Sponge • Crowds know the darndest things • Expand outside your comfort zone • Provides context • Unexpected connections image via shioshvili on Flickr @jmoriarty #SMAZ
  9. 9. Yes, and... • Accept and build • Add information • Everythingʼs a gift • Original solutions • Pixar image via di the huntress on Flickr @jmoriarty #SMAZ
  10. 10. Brand As Character • Create a character biography • Visualize as a person • Engage directly image via rumpleteaser on Flickr @jmoriarty #SMAZ
  11. 11. Playing The Game • Whatʼs the Goal? • Know the Rules • Know your Team image via Stefan on Flickr @jmoriarty #SMAZ
  12. 12. Be The Straight Man • Home run needs a good pitch • Success for the team or the person? • Set up the talent image via Alex //Berlin _ as+photography on Flickr @jmoriarty #SMAZ
  13. 13. Listen to your Team • Honestly listen; not just waiting to speak • Trust yourself & your partners • Real response, not just message image via vieux bandit on Flickr • Quoting, referencing @jmoriarty #SMAZ
  14. 14. Playing The Game • Identify a clear SM Plan • Roles of employees, experts, industry • Interaction between team image via Stefan on Flickr @jmoriarty #SMAZ
  15. 15. Make a Scene • Conflict. Conflict. Conflict. • Not: Argument, Contradiction • Establish, Explore, Resolve image via ...-Wink-... on Flickr @jmoriarty #SMAZ
  16. 16. Heighten • Raise the bar or get off the stage • Step, not a destination • Separate from the pack • Incremental risk image via Light Knight on Flickr @jmoriarty #SMAZ
  17. 17. Change Roles • Director, Actor • Audience, Customer • Challenge yourself, counterparts image via Dunechaser on Flickr @jmoriarty #SMAZ
  18. 18. Telling A Story • Have a point • Show, donʼt tell • Include others • Relate to whole scene image via F de Falso on Flickr @jmoriarty #SMAZ
  19. 19. Make a Scene • Find your brandʼs conflict • Extend otherʼs discussions • Know - and show - your story image via ...-Wink-... on Flickr @jmoriarty #SMAZ
  20. 20. Comedy • The Common Experience • Comedy = Pain + Distance • Show me what you laugh at, and Iʼll show you who you are image via puck90 on Flickr @jmoriarty #SMAZ
  21. 21. STOP PLANNING! image via vramak on Flickr @jmoriarty #SMAZ
  22. 22. Stand Out • Build a plan, but be bold • Create your identity • Connect with a team • Walk a path, take others with you image via TYSZKO on Flickr @jmoriarty #SMAZ
  23. 23. Thank you! • Email: jmoriarty@sitewire.net • Twitter: jmoriarty • improvmedia.net @jmoriarty #SMAZ

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Improvisational acting is a skill actors use to create creative and engaging scenes, but its tenets apply just as well to social media. Put aside the gobbledygook terms and learn some of the basic concepts of improv and how you can use them to build a strong, genuine presence for yourself or your brand.

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