Building a Brand Through Social Media & PR

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Social media influencers are the best (and most google-friendly) way to spread content. Brandon from Wallaroo media explains a process used to build top-notch content and populate it through influential channels to those who want to see it.

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Building a Brand Through Social Media & PR

  1. 1. Building your brand through social media, content, & PR
  2. 2. knowledge graph “We’re still in the early stages. We’re still at 1% of where we should be.” - Google CEO Larry Page http://moz.com/blog/101-google-answer-boxes-a-journey-i What if Google enters your niche...?
  3. 3. flights
  4. 4. hotels
  5. 5. weather
  6. 6. link building is dead
  7. 7. just kidding! follow these guys for that: follow these guys for that:
  8. 8. Future of search... Trust Authority Community Loyalty
  9. 9. integrate social/pr/content
  10. 10. use Facebook to find your demo http://moz.com/blog/keyword-level-demographics
  11. 11. where does your demo hangout?
  12. 12. who does your demo follow?
  13. 13. what does your demo & their influencers share?
  14. 14. twitter search (find what the influencers share) (find what the influencers share)
  15. 15. create Content target the influencers! target the influencers! Video, interactive, infographic, slide deck, blog post, meme, picture, etc.
  16. 16. content examples beautiful & awesome is good beautiful & awesome is good
  17. 17. this to that so is simple & useful! so is simple & useful!
  18. 18. thistothat metrics pretty good numbers! pretty good numbers!
  19. 19. blogger outreach
  20. 20. Journalist directories HARO Flacklist Muck Rack PReacher.zazzlemedia.co.uk Technorati blog directory
  21. 21. Google Plus & linkedin communities are powerful! communities are powerful!
  22. 22. paid social amplification Facebook Ads Reddit StumbleUpon Outbrain Taboola Zemanta
  23. 23. share/repurpose
  24. 24. increase revenues & get money
  25. 25. thank you Brandon Doyle WallarooMedia.com brandon@wallaroomedia.com

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