IT sports sponsorship                            goes beyond the signage                                                  ...
HP and Renault F1                             As part of Hewlett Packard                             Co.’s sponsorship of ...
IBM and The Masters                              IBM Corp.’s sponsorship of the                              2012 Masters ...
Cisco Systems and London 2012                             After Nortel Networks dropped-                             out, ...
RIM and the NHL                                As a Canadian company, it’s not                                surprising t...
IBM and the US Open                              As a sponsor of the 2012 US                              Open, IBM Corp. ...
Upcoming SlideShare
Loading in …5
×

IT sports sponsorship goes beyond the signage

299 views

Published on

When watching your favourite sport on TV or at the stadium, it’s not uncommon to see signage from technology vendors.

Today though, sponsorships are going beyond the signage, as IT vendors use their tech to improve the game and the fan experience.

Published in: Sports, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
299
On SlideShare
0
From Embeds
0
Number of Embeds
47
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

IT sports sponsorship goes beyond the signage

  1. 1. IT sports sponsorship goes beyond the signage When watching your favourite sport on TV or at the stadium, it’s not uncommon to see signage from technology vendors. Today though, sponsorships are going beyond the signage, as IT vendors use their tech to improve the game and the fan experience.Image courtesy of Carlos Porto / FreeDigitalPhotos.net By Jeff Jedras
  2. 2. HP and Renault F1 As part of Hewlett Packard Co.’s sponsorship of the Renault F1 racing team in 2010 and 2011, HP supplied the team with its latest workstation computers and worked to tweak them to theirneeds, from car design and simulation at the office to real-time performance monitoring at the track. Team officialssay faster processing of data and results can give the teaman real edge on the track on race day.
  3. 3. IBM and The Masters IBM Corp.’s sponsorship of the 2012 Masters Golf Tournament included an interactive web site with live video and audio, up-to-date leader boards, and analytical integration on desktops,mobile phones, tablets and apps. But this year thespotlight was on new IBM CEO Virginia Rometty. As a titlesponsor, past IBM CEOs have been made members of theAugusta National Golf Club. But the club doesn’t admitfemale members, so Rometty’s ascension to IBM’s top jobput this policy in the national spotlight.
  4. 4. Cisco Systems and London 2012 After Nortel Networks dropped- out, Cisco Systems Inc. stepped- up as official network infrastructure supporter of the Olympic Games in London. It supplied a network that transmitted 40 GB of data everysecond. It included 30,000 connections across 94 locations,2,200 switches and 1,800 wireless access points. One thingthey couldn’t account for? Twitter. During a bicycle race,tweeting spectators overloaded the network transmittingGPS updates to the broadcaster. The official timing systemwas never compromised though, so it wasn’t a #fail.
  5. 5. RIM and the NHL As a Canadian company, it’s not surprising to see Research in Motion turn to hockey. RIM was a title sponsor of the 2012 NHL All Star Game in Ottawa, and also provided BlackBerry Playbooks to select players aspart of a promotional campaign with the NHLPA. Playerssuch as Maple Leaf Joffrey Lupul used PlayBooks to recordand edit videos of their off-ice adventures, from train ridesand family life to trips to the tattoo parlour. Don’t blame thesometimes shaky video on the PlayBooks, though. Theplayers are used to being on skates.
  6. 6. IBM and the US Open As a sponsor of the 2012 US Open, IBM Corp. brought predictive analytics, cloud computing and mobile technology to fans watching the prestigious tennis tournament.The IBM Social Sentiment Index analyzed buzz around thetournament, and every volley and serve on the court wascaptured for fans to analyze in the SlamTracker tool, a real-time stats and analytics visualization platform. A new iPadapp also fed real-time facts and statistics to tennis fans, aswell as streaming video coverage.

×