Personal Information
Organization / Workplace
Kansas City, Missouri Area, Missouri United States
Occupation
FutureCast Prez; Author Mktg to Millennials & Millennials w Kids; Marketer, Pro Speaker, Forbes Contributor
Industry
Advertising / Marketing / PR
Website
www.millennialmarketing.com
About
I personally believe we are living in a new era where sharing and participation are part of a new economy. Future brand value will be defined by functional + emotional + participative benefits divided by the total cost of your goods and or services.
We have to unlearn the old rules of marketing to create new and more powerful schemas that will create engagement with today's empowered consumer that's a prosumer or consumer partner not a traditional consumer.
Further, a Millennial Mindset is something that has begun to take hold with "older" generations that aspire to be tech-savvy, culturally on trend and maintain their "youthful" mindset in an innovation age. Millennials aren't simp...
Tags
millennials
marketing
advertising
consumer trends
parents
millennial trends
retail trends
retailing
generation y
brands
marketers
economy
groccery
millenials
research
future
public speaking
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Presentations
(4)Likes
(7)2013 11 mobile eating the world
Benedict Evans
•
10 years ago
Why Millennials Aren't Buying Cars
Lindsey Kirchoff
•
11 years ago
You Don't Need a Social Media Strategy (Washington DC Edition)
Eric Weaver
•
13 years ago
PSFK Future Of Home Living Report
PSFK
•
10 years ago
The Future of Social Media: 12 Provocations
We Are Social Singapore
•
12 years ago
Who Are The Millennials?
Backbone Media
•
11 years ago
Insanely Useful Advice for Marketing to Millennials
Chris Barbee
•
11 years ago
Personal Information
Organization / Workplace
Kansas City, Missouri Area, Missouri United States
Occupation
FutureCast Prez; Author Mktg to Millennials & Millennials w Kids; Marketer, Pro Speaker, Forbes Contributor
Industry
Advertising / Marketing / PR
Website
www.millennialmarketing.com
About
I personally believe we are living in a new era where sharing and participation are part of a new economy. Future brand value will be defined by functional + emotional + participative benefits divided by the total cost of your goods and or services.
We have to unlearn the old rules of marketing to create new and more powerful schemas that will create engagement with today's empowered consumer that's a prosumer or consumer partner not a traditional consumer.
Further, a Millennial Mindset is something that has begun to take hold with "older" generations that aspire to be tech-savvy, culturally on trend and maintain their "youthful" mindset in an innovation age. Millennials aren't simp...
Tags
millennials
marketing
advertising
consumer trends
parents
millennial trends
retail trends
retailing
generation y
brands
marketers
economy
groccery
millenials
research
future
public speaking
See more