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2009 10+now+rate+card

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2009 10+now+rate+card

  1. 1. ® Monthly NOW NEWSPAPERS SINGLE INSERTIONS HOLIDAYS, GIVING OCCASIONS, SPORTS EVENTS, SALES EVENTS ALL NOW NEWSPAPER ZONES POWER PLAY TRIPLE POWER 2010RATES Earned Rate NORTH SOUTH NORTH SOUTH MIDWEST SHORE WEST WAUKESHA SOUTH SHORE WEST WEST (4x in 7 days) (12x in 4 weeks) Under $495 $28.00 $29.00 $26.00 $18.00 $18.00 $20.00 $16.00 $15.00 $15.00 $13.00 $495+ $26.50 $27.50 $24.00 $17.50 $17.50 $19.00 $15.50 $14.50 $14.00 $12.00 $895+ $24.00 $25.00 $22.00 $16.00 $16.00 $18.00 $15.00 $14.00 $13.00 $11.00Minimum Ad Size: 3 inches; Maximum Ad Size: 65 inches No Ad Changes Change Ad 2x 53086 53086 53012 53012 53024 53024 Community Newspapers 53037 53037 D I S P L AY G R O U P S HOLIDAYS, GIVING OCCASIONS, SPORTS EVENTS, SALES EVENTSEarned Rates Up to 21 days prior to or after any period listed below.Advertisers who do not qualify for a Frequency HOLIDAYS Yom Kippur SPORTING EVENTS SALES EVENTS NORTHSHOREContract rate or choose not to sign a contract are eligi- New Year’s Columbus Day SuperBowl Sunday Inventory Closeout/Reduction Sale 53076 Bayside Easter Thanksgiving March Madness Anniversary Sale Richfield Brown Deerble to use Earned Rates. To utilize Earned Rates all ads Presidents Day Hanukkah College/Pro Games Year End Sale Fox Pointmust be placed at the same time. Previously published Memorial Day Christmas World Series After Christmas Sale Glendale Veteran’s Day End of Season Saleads cannot be added together with future schedules to 53033 53033 Mequon/Thiensville 4th of July GIVING EVENTS Tent Sale Germantown Thiensville Labor Day Valentine’s Day Back to School Sale 53097 Mequon Milwaukee (53224)gain a lower rate. River Hills Ramadan Mother’s Day Grand Openings 53092 Rosh Hashana Father’s Day 53022 Shorewood 53017 Whitefish Bay 53017 Northwest Northshore NORTHWEST Bayside Butler GermantownMECHANICAL SPECIFICATIONS ELECTRONIC FILE REQUIREMENTS 53046 53051 53224 53223 Brown Deer River Hills Lannon Fox Point Menomonee Falls The information provided below is to help assist our clients in creating an electronic file 53089 53089 Lannon 53217 RichfieldCOLUMN WIDTHS suitable for the highest quality printing we can offer. However, since the final printed adver- Menomonee Falls 53209 tisement is greatly affected by the quality of the materials and formats provided, all files Glendale WEST submitted for print are subject to the quality of those submissions. It is the advertiser’s Brookfield/Elm Grove COLUMN 1 2 3 4 5 53218 53218 Whitefish Bay 53225 53225 Wauwatosa Width 1.729" 3.558" 5.388" 7.217" 9.046" responsibility to supply files meeting the below stated requirements. 53007 Milwaukee (53222) 53005 ShorewoodAds over 9" deep will be billed at full page depth Accepted Ad Formats: Macintosh Digital Elements 53072 53222 53216 53216 MIDWESTof 11" ■ PDF - Recommended. ■ PHOTOSHOP images – 53072 53045 53206 53206 53212 53212 53211 West Allis West Greenfield Should be created thru Acrobat Distiller Not recommended for text/ads 53210 53210 Brookfield Wauwatosa Milwaukee (53221)All standard advertising unit (SAUs) accepted. and all transparencies must be flattened. Color images should be CMYK Elm Grove 53205 53205 Milwaukee (53215)Minimum depth requirement 1”. For proper distiller settings and instruc- ■ RESOLUTION 53122 53226 53213 53208 53208 53202 53202 53203 53203 tions for creating PDFs from your Gloss/Magazine Images – 300 ppi at SOUTHWEST 53188 53186Full page image area - 5 cols. x 11 inches actual size Muskego programs, please visit our AdDesk site: 53214 53204 53204 New Berlin http://mjsads.jsonline.com Newsprint – 200 ppi at actual size Waukesha Big Bend West Allis 53215DEADLINES PLEASE NOTE: Images downloaded from 53227 53219 Bay View ■ ILLUSTRATOR EPS SOUTH the internet are 72 ppi at actual size and 53146 53151 Midwest Proof deadline 5pm Thursday Oak Creek Adobe Illustrator is best suited for unacceptable for quality printing. 53220 53207 53235 St Francis Franklin 53228 Reservation deadline Noon Monday creating graphics for later placement in New Berlin Greendale Greenfield Correction deadline 5pm Monday File Transmission Methods: Southshore Hales Corners your ad document. All fonts used must 53221 Ad Desk: http://mjsads.jsonline.com CudahyAdvertising cancelled after final be outlined and graphics properly 53189 Hales Corners Ad Send: 1-800-223-7363 53130 Greendale 53110 SOUTHSHOREreservation/cancellation deadline will be embedded. 53129 Bay Viewcharged at 25% of regular space rates. Formats Not Accepted: Electronic Proofing Southwest 53172 South Milwaukee St. Francis South MilwaukeeColor and composite deadlines are ■ Microsoft Office Programs or PC fonts Ad Tracker Online - Big Bend South Cudahyadvanced by 24 hours. Franklin ■ PUBLISHER http://eproofs.jsonline.com 53103 Muskego 53132 Oak Creek WAUKESHA 53150Tearsheets will be issued via email in ■ POWERPOINT Ad Tracker Online is an electronic ad 53154electronic format. Advertisers may ■ COREL DRAW proofing system that allows our advertiserspurchase hard-copy, mailed tearsheets ■ WORD – accepted for text only. Not to proof their advertisements online orat a cost of $2.50 per day, per request. recommended for ad design. download pdf files of completed ads.Example: 10 tearsheets for one ad will Please contact your account executivebe $25.00. for log-in information and details. 53108 53108 08-3873 2010RATES 53126 53126 53185 53185 53402 53402
  2. 2. NOW Newspapers Contract Rates SINGLE INSERTION NOW Newspapers advertisers can choose an annual frequency level to earn a discounted rate. Frequency REPEAT PROGRAM contracts are counted by the week and can be fulfilled WAUKESHA in any NOW Newspapers zone. Insertions in multiple MIDWEST SOUTH ANY Flex Program NORTH SHORE SOUTH SHORE NORTH WEST SOUTH WEST Flex Program NORTHSHORE SOUTHSHORE COMMUNITY SATURATION MIDWEST WEST WAUKESHA SOUTH zones on the same day will only count as one week WEST NORTHWEST NEWS ZONE # OF WEEKS MIN. AD SIZE SOUTHWEST RATE toward contract fulfillment. DOUBLE TRIPLE DOUBLE TRIPLE POWER TRIPLE # OF WEEKS MIN. AD SIZE PLAY PLAY PLAY PLAY PLAY POWER 8 WKS + 8 INCHES $23 $24 $21 $15 $15 $17 $14 $13 Repeat Ad Program 8 WKS + 8 INCHES $19.00 $16.50 $13.50 $12.50 $11.00 $9.75 $77 16 WKS + 6 INCHES $21 $22 $20 $14 $14 $16 $13 $12 The Repeat Ad Program allows advertisers to buy 16 WKS + 6 INCHES $18.00 $15.50 $12.50 $11.50 $10.50 $9.25 $73 32 WKS + 4 INCHES $20 $21 $19 $13 $13 $15 $12 $11 multiple zones to achieve as much reach as possible at a discounted rate. 32 WKS + 4 INCHES $17.00 $13.50 $11.50 $10.50 $9.75 $8.50 $68Non consecutive weeks. Maximum ad: 55 inches. 6" ad min, no copy changes on 2x, 3x, 4x except related Non consecutive weeks. Maximum ad: 55 inches. Minimum ad size waived with 32 week commitment. to dates, 2 copy changes on 12x. Ads must be ordered together. 2x, 3x, and 4x ads to appear within 7 days, NORTH SOUTH NORTH SOUTH 12x ads to appear within 4 weeks. WAUKESHA Investment Level MIDWEST SHORE WEST WAUKESHA SOUTH SHORE WEST WEST MIDWEST SOUTH ANY Investment Level NORTHSHORE SOUTHSHORE COMMUNITY SATURATION Flex Program WEST NORTHWEST SOUTHWEST NEWS ZONE RATE NOW Newspapers advertisers who make a frequency DOUBLE TRIPLE DOUBLE TRIPLE POWER TRIPLE D (6x-12x) $24 $25 $22 $16 $16 $18 $15 $14 commitment can also choose to add a Flex Program # OF WEEKS MIN. AD SIZE PLAY PLAY PLAY PLAY PLAY POWER which, with a number of weeks and minimum size D 6 inches $20.00 $17.50 $14.50 $13.50 $12.25 $11.25 $86 C (13x-25x) $23 $24 $21 $15 $15 $17 $14 $13 commitment, will allow the advertiser to earn an (6x-12x) additionally discounted rate. Flex Program ads can be non-consecutive weeks. Maximum flex ad size 55 C 6 inches $19.00 $16.50 $13.50 $12.50 $11.00 $9.75 $77 B (26x-32x) $21 $22 $20 $14 $14 $16 $13 $12 column inches. Flex program commitment is a number (13x-25x) of weeks not number of ads commitment. B A (33x-plus) $20 $21 $19 $13 $13 $15 $12 $11 (26x-32x) 6 inches $18.00 $15.50 $12.50 $11.50 $10.50 $9.25 $73 Color Rates Color is charged as a percentage of the total ad cost. A 6 inches $17.00 $13.50 $11.50 $10.50 $9.75 $8.50 $68 Minimum ad size to include color is 8 column inches. (33x-plus SINGLE INSERTION COLOR Full color 3x5 Repeat Ad Program ads over 27.5 column inches revert % of Space Charge e.g. - 3x5 @ $21 pci = $315 $315 x .34 = $107.10 to the Single Insertion color rates. AD SIZE NOW Tabloid MULTI-INSERTION COLOR Power Play • Spot Color • 2x11 Full Color Spot Color $315 + $107.10 = $422.10 Civic/ Charity % of Space Charge 22" x $11 pci = $242 Full Pages - 55" 19% 16% Number of Insertions $242 x .21 = $50.82 Half Plus - 27.5-45" 24% 20% Spot Color 1/2 page tab Rate is available please contact your Account Executive Full Color Spot Color for details. $242 + $50.82 = $292.82 Quarter Plus - 13.75-27" 34% 29% 27.5 x $20 pci = $550 Double Play 45% 38% $550 x .20 = $110 $292.82 x 4 = $1,171.28 Small Space - 8-13.5" 54% 46% Triple Play 35% 30%Minimum color ad size is 8 column inches. $550 + $110 = $660 Guaranteed Placement and other Power Play 25% 21% special position placement Triple Power 20% 17% Subject to additional charge. Minimum Color ad size is 8” Color must be purchased for all ads in schedule to qualify.For more information, call your representative or 414-224-2498. Version 05/6/10 2010RATES

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