Improve Quality Score the Strange Way

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Improve Quality Score the Strange Way

  1. 1. WINNING THE STRANGE WAY KICKING #$@ AT QS @JeffAllenUT
  2. 2. CTR by QS4.0%3.5%3.0%2.5%2.0%1.5%1.0%0.5%0.0% 1 2 3 4 5 6 7 8 9 10
  3. 3. CPC by QS$50.00$45.00$40.00$35.00$30.00$25.00$20.00$15.00$10.00 $5.00 $0.00 1 2 3 4 5 6 7 8 9 10
  4. 4. CPA by QS$250.00$200.00$150.00$100.00 $50.00 $- 1 2 3 4 5 6 7 8 9 10
  5. 5. 35 5.3 5.230 5.125 5 4.920 4.8 CPA15 4.7 Quality Score10 4.6 4.5 5 4.4 0 4.3
  6. 6. OUT OF 14 DAYS…5 DAYS ARE OVER CPA GOAL4/5 OF THOSE ARE…ABOVE AVERAGE QS DAYS
  7. 7. DETERMINE IMPORTANCE OF QS BYACCOUNTEXLCUDE BRANDEXCLUDE COMPETITORSTRACK CHANGE BY KEYWORD BY DAY
  8. 8. Best Practices LineGood, Bor Gooding Stuff CreativeHappenin Stuffg Happenin g PPC Old Newbies Dogs are Start Here here
  9. 9. BLOW UP EXISTINGCAMPAIGNS TOINCREASE QS
  10. 10. STARTING QUALITY SCORE
  11. 11. BLOW IT UP! TOP 25KEYWORDS BY QTYOF IMPRESSIONSMOVE INTO A NEWCAMPAIGN WITH 1KEYWORD PER ADGROUP.
  12. 12. PPC ASSIST:=PERCENTRANK(ARRAY,X)=QUARTILE(ARRAY,QUART)
  13. 13. 7-DAYS LATER
  14. 14. ~90-DAYS LATER
  15. 15. 6 MONTHS LATER
  16. 16. IGNORE RELEVANCEFOR BETTER QS
  17. 17. Renters Insurance $1/DayDon’t Let Bad Luck Ruin Your Stuff!Low Deductible & Plans Under $1/Daywww.notgonnatellyou.com
  18. 18. Keyword List:Cheap Rental InsuranceRental Insurance CheapCheap Insurance for RentalRental Insurance for Cheap
  19. 19. ALL HAVE A QUALITY SCORE OF10
  20. 20. Renters Insurance $1/DayRenters Insurance Quote in 3 Mins.Insurance for Less than $1 a Day.www.notgonnatellyou.com
  21. 21. Keyword List:Renters Insurance QuoteRenters InsuranceRenter Insurance
  22. 22. HAVE A QUALITY SCORES OF4, 5 & 6
  23. 23. www.Creativereview.co.uk
  24. 24. GOOD AD SOLD CONSEQUENCE“Don’t Let Bad Luck Ruin Your Stuff!” VS.“Renters Insurance Quote in 3 Mins.”
  25. 25. GOOD AD SOLD STUFF PEOPLE WANT“Low Deductible & Plans Under $1/Day” VS. “Insurance for Less than $1 a Day.”
  26. 26. HIRE THE RIGHTMIX.GO ACCOUNT BYACCOUNT.TOP 25 KEYWORDSIN THEIR OWN ADGROUPS.WRITE GOOD ADS.
  27. 27. KICK QS #$@ RESPONSIBLY.Jeff AllenHanapin Marketing@JeffAllenUT

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