The Trouble With
Crazy (Smart) People
@JeffAllenUT
Best Tweet Gets A Beer
Analytical People Are Great.
Data Stands No Chance Against Them.
Neither Do Decision Makers
(Sometimes).
Being Right Reinforces Sense Making.
Increased Sense Making Leads To
Wrong Interpretations.
Wrong Interpretation Leads To
Frustration, & Top
Performers Leaving.
How Do We Stop The
Madness?
First
Why Does This Matter?
112%
100%
Happy
Not Happy
Journal Of Labor Economics, 2014
Happy People are
12% More
Productive
67.2%
60%
Happy
Not Happy
Journal Of Labor Economics, 2014
OK, It Looks More
Like This…
Reasons Employees Quit
1. Stability
2. Comp
3. Respect
4. Health Benefits
5. Work-Life Balance
CEB, 2013
Reasons Employees Quit
1. Stability
2. Comp
3. Respect
4. Health Benefits
5. Work-Life Balance
CEB, 2013
People That Deserve
To Be Happy
Now
How Do You Stop The
Sense Making?
1. Encourage Clean Feedback.
1. Own How You’re Perceived
& How You Perceive Others.
1. Be More Strategic.
How Would You Rate
Your Company’s Culture?
Tips For Getting Clean
Feedback
1. Ask For Feedback Often
2. Ask Specific Questions
3. React Honestly But Without
Emotion
...
I OBSERVED
Made Me THINK
That Made Me FEEL
So What I WANT
Own How You’re Perceived & How You Perceive Others.
Be More Strategic
Goal(S)
Resource
s
Behaviors
Jeff Allen
Hanapin Marketing
@JeffAllenUT
Be Kind…
Stop Making Sense!
How to Create and Manage A PPC Team
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How to Create and Manage A PPC Team

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Learn how to improve communication and manage teams of PPC experts.

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How to Create and Manage A PPC Team

  1. 1. The Trouble With Crazy (Smart) People
  2. 2. @JeffAllenUT Best Tweet Gets A Beer
  3. 3. Analytical People Are Great. Data Stands No Chance Against Them. Neither Do Decision Makers (Sometimes).
  4. 4. Being Right Reinforces Sense Making.
  5. 5. Increased Sense Making Leads To Wrong Interpretations.
  6. 6. Wrong Interpretation Leads To Frustration, & Top Performers Leaving.
  7. 7. How Do We Stop The Madness?
  8. 8. First Why Does This Matter?
  9. 9. 112% 100% Happy Not Happy Journal Of Labor Economics, 2014 Happy People are 12% More Productive
  10. 10. 67.2% 60% Happy Not Happy Journal Of Labor Economics, 2014 OK, It Looks More Like This…
  11. 11. Reasons Employees Quit 1. Stability 2. Comp 3. Respect 4. Health Benefits 5. Work-Life Balance CEB, 2013
  12. 12. Reasons Employees Quit 1. Stability 2. Comp 3. Respect 4. Health Benefits 5. Work-Life Balance CEB, 2013
  13. 13. People That Deserve To Be Happy
  14. 14. Now How Do You Stop The Sense Making?
  15. 15. 1. Encourage Clean Feedback. 1. Own How You’re Perceived & How You Perceive Others. 1. Be More Strategic.
  16. 16. How Would You Rate Your Company’s Culture?
  17. 17. Tips For Getting Clean Feedback 1. Ask For Feedback Often 2. Ask Specific Questions 3. React Honestly But Without Emotion 4. Take Action
  18. 18. I OBSERVED Made Me THINK That Made Me FEEL So What I WANT Own How You’re Perceived & How You Perceive Others.
  19. 19. Be More Strategic Goal(S) Resource s Behaviors
  20. 20. Jeff Allen Hanapin Marketing @JeffAllenUT Be Kind… Stop Making Sense!

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