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Service Marketing Presentation Exam.pptx

  1. Service Marketing Presented By: Jeevanjyoti Nayak Strategy & Challenges
  2. Content • Service • Service Marketing • Scope • Nature • Strategies • Challenges
  3. Service Service are essentially intangible activities which are separately identifiable and provide the satisfaction of wants.
  4. Services Marketing Service marketing is a form of marketing businesses that provide a service to their customers use to increase brand awareness and sales.
  5. Scope of Service Marketing • Create Awareness • Boosts Sale And Increase Revenue • Provide Employment • Source of New Ideas • Helps In Economic Development
  6. Nature of Service Marketing • Marketing of intangible products • Expanded Marketing Mix • Inseparability of consumption and production • Managerial Function
  7. Service Marketing Strategies • Market Research • Managing service differentiation • Managing Service quality • Managing service Productivity • Advertising • Management of people, physical evidence and processes.
  8. Challenges In Service Marketing • Intangibility • Defining and Improving Quality • Demonstrating Empathy • Trustworthiness Among Customer