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© Totally Optimized Projects, 2010-2014
An introduction 

to TOP® Thinking
1
© Totally Optimized Projects, 2015
Several principles, frameworks, unorthodox approaches
and engineered thinking™ underpin...
© Totally Optimized Projects, 2015
is a simplified business-driven 

strategy execution and value delivery approach
Design...
© Totally Optimized Projects, 2015
1
“A business-driven strategy execution

and value delivery approach”
1.1 Strategy is e...
© Totally Optimized Projects, 2015
2
“Designed by business people for business people”
2.1 Designed for use by board membe...
© Totally Optimized Projects, 2015
3
“Complete, integrated, practical and proven 

tools, techniques and processes”
3.1 Co...
© Totally Optimized Projects, 2015
1.1
“Strategy is execution”
There are only two ways to execute strategy:
1 Continued an...
© Totally Optimized Projects, 2015
‘Execution’ is about delivering, not just doing
It is about delivering a new operating ...
© Totally Optimized Projects, 2015
Your organization’s ‘capability to execute’ 

and deliver business returns can be measu...
© Totally Optimized Projects, 2015
2.1
“Designed for use by board members, executives, 

business management and staff”
Pr...
© Totally Optimized Projects, 2015
2.2
“Designed to be easily understood, adopted and used”
TOP is thought through from th...
© Totally Optimized Projects, 2015
2.3
“Designed to take people through a holistic, 

Engineered Thinking™ process”
TOP eq...
© Totally Optimized Projects, 2015
3.1
“Complete - from corporate planning to 

business benefits realization”
Translates ...
© Totally Optimized Projects, 2015
3.2
“Integrates Strategy to Business to Projects/Programs 

to Results into BAU”
Change...
© Totally Optimized Projects, 2015
3.3
“Practical, proven, recognized and awarded over 20 years”
Used and proven in multip...
© Totally Optimized Projects, 2010-2014
Making the seemingly impossible, 

simply possible
www.TotallyOptimizedProjects.com
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Understanding TOP® Thinking and why it increases your projects' ROI

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The success statistics for strategy execution and project delivery are consistently poor and not improving. Why?
We explain a new, unorthodox approach based on a different (but simply understood) way of thinking.
If you want to change your strategic and project results you need to change your thinking.
It really is that simple.

Published in: Leadership & Management
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Understanding TOP® Thinking and why it increases your projects' ROI

  1. 1. © Totally Optimized Projects, 2010-2014 An introduction 
 to TOP® Thinking 1
  2. 2. © Totally Optimized Projects, 2015 Several principles, frameworks, unorthodox approaches and engineered thinking™ underpin 
 the TOP strategy execution and value delivery approach
 —as we explain
  3. 3. © Totally Optimized Projects, 2015 is a simplified business-driven 
 strategy execution and value delivery approach Designed by business people for business people it consists of complete, integrated, practical and proven 
 tools, techniques and processes
  4. 4. © Totally Optimized Projects, 2015 1 “A business-driven strategy execution
 and value delivery approach” 1.1 Strategy is execution 1.2 Strategy execution effectiveness drives value — EBIT and share price 1.3 ’ROI’ is not a business case measure but a business executive accountability
  5. 5. © Totally Optimized Projects, 2015 2 “Designed by business people for business people” 2.1 Designed for use by board members, executives, business management and staff 2.2 Designed to be easily understood, adopted and used 2.3 Designed to take people through a holistic, Engineered Thinking™ process 
 to achieve the results they really want
  6. 6. © Totally Optimized Projects, 2015 3 “Complete, integrated, practical and proven 
 tools, techniques and processes” 3.1 Complete - from corporate planning to business benefits realization 3.2 Integrates Strategy to Business to Projects/Programs to Results into BAU 3.3 Practical, proven, recognized and awarded over 20 years !! iAwards “ Outstanding Product Innovation”!
  7. 7. © Totally Optimized Projects, 2015 1.1 “Strategy is execution” There are only two ways to execute strategy: 1 Continued and improved business as usual 2 Changed business as usual TOP equips organizations to execute their strategy 
 through changing business as usual
  8. 8. © Totally Optimized Projects, 2015 ‘Execution’ is about delivering, not just doing It is about delivering a new operating business-as-usual and its benefits, 
 not just some ‘capability’ It is about delivering measurable business results, 
 not just ‘project deliverables’ 1.2 “Strategy execution effectiveness 
 drives value EBIT and share price”
  9. 9. © Totally Optimized Projects, 2015 Your organization’s ‘capability to execute’ 
 and deliver business returns can be measured Your ‘capability to execute’ determines the business results 
 and returns (ROI) you can achieve consistently 1.3 “‘ROI’ is not a business case measure 
 but a business executive accountability” TOP is specifically designed to measure and then fix your capability 
 by filling the gaps and deficiencies that are compromising your ROI
  10. 10. © Totally Optimized Projects, 2015 2.1 “Designed for use by board members, executives, 
 business management and staff” Projects are business initiatives to be led, directed and controlled by the business Currently, the business may be ‘involved’ but is not equipped to lead TOP equips boards, executives and staff to lead, 
 by knowing what to do, when, why and how
  11. 11. © Totally Optimized Projects, 2015 2.2 “Designed to be easily understood, adopted and used” TOP is thought through from the basics and simplified to make it easy to understand It can be adopted piecemeal - you don’t need to ‘boil the ocean’ to start It produces immediate results in hours and days, not months or years
  12. 12. © Totally Optimized Projects, 2015 2.3 “Designed to take people through a holistic, 
 Engineered Thinking™ process” TOP equips people to think - in clear, specific, measurable terms TOP provides progressive engineered thinking processes 
 to generate greater levels of detail while retaining the ‘big picture’ TOP brings a different way of thinking - “Engineered common sense” Engineered Thinking™ is a trademark of Totally Optimized Projects
  13. 13. © Totally Optimized Projects, 2015 3.1 “Complete - from corporate planning to 
 business benefits realization” Translates Corporate Plans to Portfolios to Projects 
 to measured business Performance Focuses on optimizing Business Value Delivery 
 - the real reason you invest in projects Changes the measure of success from project completion
 to benefits realization
  14. 14. © Totally Optimized Projects, 2015 3.2 “Integrates Strategy to Business to Projects/Programs 
 to Results into BAU” Change projects are integral to how you achieve your business results 
 - and need to be managed as part of normal business TOP joins the dots and aligns all investments to 
 the business strategy, imperatives and plans TOP makes strategy execution visible, trackable and measurable
  15. 15. © Totally Optimized Projects, 2015 3.3 “Practical, proven, recognized and awarded over 20 years” Used and proven in multiple industries and on multiple types of projects Scaleable from minor changes to major transformation programs Simplified but not simplistic - rigorous without redundancy “Three to five years ahead of the competition” 
 Professor James McKinney, Harvard
  16. 16. © Totally Optimized Projects, 2010-2014 Making the seemingly impossible, 
 simply possible www.TotallyOptimizedProjects.com

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