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Digital Experiences Webinar Presentation 2015

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How to maximize the value of your digital experiences

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Digital Experiences Webinar Presentation 2015

  1. 1. How to maximize the value of your digital experiences Digital Experiences – Nov. 18, 2015
  2. 2. Lyle Bunn Digital Media Industry Consultant Digital Experiences – Nov. 18, 2015 •  40 years of experience in information and telecommunication technology •  14-year focus on digital place- based media •  300+ published papers •  International speaker
  3. 3. Maximizing the benefit of digital technology Digital Experiences – Nov. 18, 2015 •  Invented industry that services its end users •  Creates enabling value •  Empowers organizations •  Improves valuation of enterprise through brand equity
  4. 4. Digital media trends Digital Experiences – Nov. 18, 2015 •  Higher resolution display •  Faster refresh rates •  Content presented at higher quality •  Single content management tools •  Better integration into environment •  Sustained dwell time appreciated by patrons
  5. 5. Gamification and Augmented Reality Digital Experiences – Nov. 18, 2015 Gamification – makes the interaction with media fun Augmented reality – addition of info or visuals significantly changes that engagement experience
  6. 6. On-location engagement experience factors Digital Experiences – Nov. 18, 2015 •  Life-changing experience •  Memorable •  Share with friends
  7. 7. Success factors for enabling the value of digital media Digital Experiences – Nov. 18, 2015 To improve valuation, support growth of brand equity and support productivity of the enterprise:   Improve processes Exploit new assets (i.e., proliferation of info, data, statistics)   Leverage communication tools  
  8. 8. Success factors for enabling the value of digital media (continued) Digital Experiences – Nov. 18, 2015 Train and enrol participation Inspire us to engage Aligning with the values, attributes, characteristics and identity of brand
  9. 9. SportChek Digital Experiences – Nov. 18, 2015 •  Canadian sporting goods chain •  Integrated digital media engages consumers with customer and staff support interface •  60% associate assisted sales •  Key lesson – integrate digital media as a device into sales associate process
  10. 10. Whole Foods Avalon Store Digital Experiences – Nov. 18, 2015 •  Electronic shelf labels •  Integrates social media into video wall in café •  Trialling mirrored gamification – interact with mirror to create image with product promotion
  11. 11. Time Warner Cable flagship Digital Experiences – Nov. 18, 2015 •  Promotes vision of how media can be used in home •  Self-service areas •  Large interactive flat panel •  Integrated single content management platform
  12. 12. How do you get it right? Digital Experiences – Nov. 18, 2015 Introduction of hand held devices to increase engagement between sales associate and patron: Move media from mobile device to video wall Display images onto handheld device Hand held devices give conversations more focus and better value
  13. 13. How do you get it right? (continued) Digital Experiences – Nov. 18, 2015 Understand how digital media will enable business and enterprise goals Mitigate risk through well qualified suppliers with proven digital media technologies Minimize total cost of ownership over time
  14. 14. Opportunities in financial services Digital Experiences – Nov. 18, 2015 Need for consumer confidence Requirement to generate profitability Integration of Millennial demographic as part of patron base Potential of selling financial-related services (i.e., insurance) under financial services portfolio
  15. 15. Immersive Digital Experiences – Nov. 18, 2015 •  Represents a range of issues •  All senses are engaged •  Creates productive place •  Respects consumers’ time •  Offers experiences that meet consumers’ needs •  Offers options of engagement
  16. 16. Acceptable ignorance Digital Experiences – Nov. 18, 2015 It may not be worthy of investment to learn something in order to get the value from it Wouldn’t quantify value, not a unique insight Managing investment in digital media
  17. 17. Question Period 1.800.747.5150 Access: 5697142 Digital Experiences – Nov. 18, 2015

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