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Easy Daftar, a Coworking brand developing in Eastern India

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Easy Daftar is a Kolkata (Calcutta) based coworking brand, which develops rapidly in Eastern India. "Compete against value of a workstation, not against its cost", says Saahil Wadhwa. "And focus on the quality of services."

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Easy Daftar, a Coworking brand developing in Eastern India

  1. 1. 1. 1ST CO-WORKING VENTURE IN KOLKATA 2. A STARTUP FOR STARTUPS BY A STARTUP 3. 1ST PLAYER TO COVER ALL BUSINESS AREAS OF KOLKATA THROUGH OUR 3 OUTLETS- PARK STREET(CENTRAL KOLKATA), SALT LAKE (IT SECTOR) & RASHBEHARI (SOUTH KOLKATA) 4. EARLIEST MOVERS IN EASTERN REGION 5. LAUNCHED IN UNTESTED MARKET DOMINATED BY BUSINESS CENTRES 6. CHALLENGE OF MARKETING IN SEGMENT WITHOUT AWARENESS OF CONCEPT 7. 3 OUTLETS WITHIN A YEAR OF LAUNCH 8. FOCUS ON ORGANIC GROWTH 9. COMPLIMENTARY MIX OF CLIENTELE IN COMMUNITY
  2. 2. USP OF EASYDAFTAR 1. EXTREMELY COST EFFECTIVE SOLUTIONS 2. 1ST IN SEGMENT TO OFFER MULTIPLE OUTLET BASED CO-WORKING SOLUTIONS TO STARTUPS- IN ORDER TO INCREASE MACHINE HOURS AT JOB- INCREASED PRODUCTIVITY 3. OFFERING FULL FLEXIBILITY WITHOUT HIDDEN CHARGES 4. COMPLIMENTARY NATURE OF COMMUNITY- MULTIPLE STARTUPS, FREELANCERS, SOLOPRENEURS, SMEs & BUSINESSES WORKING WITH EACH OTHER TOWARDS MUTUAL BENEFIT 5. VALUE ADDITION BEYOND THE WORKPLACE THROUGH STRATEGIC PARTNERSHIPS- TECH CREDITS FOR CLIENTS TO USE, RELEVANT EVENTS TO ATTEND AND VARIOUS BENEFITS TO ABSORB 6. MEMBER BENEFITS – EASY SWITCHING BETWEEN OUTLETS & ACCESS TO MULTIPLE OFFICES WHILE PAYING FOR ONE OUTLET- INCREASING BUSINESS PROFILE OF A STARTUP 7. COMPLETE CONVENIENCE AT YOUR WORKSTATION
  3. 3. FOCUS ON CUSTOMER RETENTION -THE EASYDAFTAR WAY • THE IRONY CONCEPT- DO NOT COMPETE AGAINST COMPETITION. COMPETE AGAINST VALUE OF WORKSTATION & NOT ITS COST. ONE WORKSTATION COSTS INR 4500 IN MARKET. • FOCUS ON VALUE OF WORKSTATION. AFTER A POINT OF PRICING, CUSTOMER WILL PAY FOR VALUE (THROUGH VALUE ADDITIONS, NETWORK & COMMUNITY BENEFITS ETC) AND NOT COST OF WORKSTATION.
  4. 4. • FOCUS ON POSITIVE CHURN THERE WILL BE CHURN MONTH ON MONTH. ACCEPT THE CHURN & TRY TO KEEP A POSITIVE CHURN EVERY MONTH. • FOCUS ON PROVIDING CONVENIENCE. IN THE SERVICE INDUSTRY, CONVENIENCE SELLS LIKE NOTHING ELSE. REASON FOR SWIGGY, ZOMATO ETC TO BE PROVED SUCCESFUL MODELS OF BUSINESS. • DO NOT INDULGE IN PRICE WAR. IT WILL ONLY LEAD TO INORGANIC & FALSE GROWTH. FOCUS ON CUSTOMER RETENTION -THE EASYDAFTAR WAY
  5. 5. • FOCUS ON QUALITY OF SERVICE CHARGE TRUE PRICING & GIVE UNMATCHED QUALITY OF INTERNET, MAINTAINANCE, FACILITIES, INNOVATIVE SPACES & INFRASTRUCTURE. • USE POWER OF TEAMWORK IN INDIA, PERSONAL ATTENTION IS STILL CONSIDERED VALUABLE BY CUSTOMERS. PREVIOUS GENERATIONS MADE GREAT USE OF THIS APPROACH TO RETAIN CUSTOMERS DESPITE PROVIDING STANDARD SERVICES & IN AN ERA WITHOUT THE INTERNET. SINCE IT IS IMPOSSIBLE FOR FOUNDERS TO BE IN EVERY OUTLET, ONE NEEDS TO INSTILL THIS CULTURE DOWN TO THE LOWEST STRATA OF THE TEAM SO THAT CUSTOMERS CAN FEEL THE BENEFIT OF THE SAME. FOCUS ON CUSTOMER RETENTION -THE EASYDAFTAR WAY
  6. 6. THANK YOU !

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