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Social Media & Mobile Apps


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Learn the fundamentals of geolocation and discover practical business applications of Instagram, Pinterest, Foursquare, and more.

Published in: Social Media, Technology, Business
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Social Media & Mobile Apps

  1. 1. SOCIAL MEDIA & MOBILE APPS Jeannine O’Neil Owner JO Social Branding @Jeannine_ONeil
  2. 2. WHAT YOU WILL LEARN • Understand how to upload that photo to such platforms as Instagram, Pinterest and Foursquare. • Study the user interface of these platforms. • Recognize the similarities and differences between each of these platforms. • Study how businesses are successfully using these geolocation social media tools to their benefit.
  3. 3. SOCIAL MEDIA – WHAT IS IT? Any online technology or practice that people use to share (content, opinions, insights, experiences, perspectives and media). REAL people, REAL interactions, in REAL time.
  4. 4. GEO LOCATION– WHAT IS IT? • The identification of the real-world geographic location of an object, such as a cell phone or an Internetconnected device. (Wikipedia)
  5. 5. SOCIAL MEDIA GEO LOCATION APPS • Any social media app that allows you to connect your location with real people, real connections in real time.
  6. 6. A LOOK AT GEO LOCATION APPS I am <here> with <person> doing <activity> I took this picture/video and wanted to share These are my interests and things I like….
  7. 7. WHY ARE SOCIAL APPS IMPORTANT? Social media technology is becoming more visually-based. Gives us a snap shot of their lives, what they do, what they like, who they are. With everything moving to digital, social apps gives us a snapshot of who we are interacting with. It allows business to build a brand personality and show a different side to them.
  8. 8. GENERAL SOCIAL MEDIA APP SETUP Name - Full name, social media/brand consistency Bio – SEO/keyword/hashtag friendly Profile Photo Email Password Contact Information Connect Social Accounts Connect with Friends Security Notifications
  9. 9. FOURSQUARE • What is it? • Setup • How Does It Work • Features • Uses • Case Study Checking in at Work
  10. 10. FOURSQUARE: WHAT IS IT • What is it? – Check in where you are, social map allows you to see where friends have been, or places they recommend and see what is happening nearby. • Purpose – “Connects people to business.” Builds brand loyalty, offer deals & encourage social engagement. (
  11. 11. INSTAGRAM • What is it? • Setup • How Does It Work • Features • Uses • Case Study
  12. 12. INSTAGRAM: WHAT IS IT • What is it? – “Instagram is a fun and quirky way to share your life with friends through a series of pictures.” ( • Purpose – The intention is to create an app that allows you to experience moments in your friends' lives through pictures as they happen. “We imagine a world more connected through photos.”
  13. 13. PINTEREST • What is it? • Setup • How Does It Work • Features • Uses • Case Study
  14. 14. PINTEREST: WHAT IS IT? • What is it? – “Pinterest is a tool for collecting and organizing things you love.” It is a great E-commerce tool. Women often go to Pinterest to be “Pinspired” and are most likely to make purchases off this platform than any other social media app. ( • Purpose – Great for finding articles, recipes, DIY, clothing, special projects, event planning, how to articles, photos, blog posts, etc.
  15. 15. MORE RESOURCES Foursquare • Foursquare.com_Foursquare-101 • • tools Instagram • • Ebook: Instagram Basics For Your Business • Sue Zimmerman @SueBZimmerman Pinterest • • • • Melanie Duncan @MelanieDuncan7
  18. 18. THANK YOU Jeannine O’Neil Owner JO Social Branding @Jeannine_ONeil