Intro To Social Media

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Discover Facebook, Twitter, LinkedIn, Flickr, YouTube, and more. Get the most out of these popular networking sites to make new friends, network professionally, find love, share photos, or promote your business!

• Discuss the key social media players.
• Talk about the features and benefits of these platforms.
• Know how to use these accounts.
• Understand the difference between these platforms.
• Sneak peek at current social media trends.

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Intro To Social Media

  1. 1. Intro to Social Media Jeannine O’Neil @Jeannine_ONeil www.jeannineoneil.com
  2. 2. What to Expect From This Presentation Discover Facebook, Twitter, LinkedIn, Flickr, YouTube, and more. Get the most out of these popular networking sites to make new friends, network professionally, find love, share photos, or promote your business!  Discuss the key social media players.  Talk about the features and benefits of these platforms.  Know how to use these accounts.  Understand the difference between these platforms.  Sneak peek at current social media trends.
  3. 3. Course Description Discover Facebook, Twitter, LinkedIn, Flickr, YouTube, and more. Get the most out of these popular networking sites to make new friends, network professionally, find love, share photos, or promote your business!
  4. 4. What We Will Cover At the end of this course presentation, you will be able to:  Talk about the key social media players.  Talk about the features and benefits of these platforms.  Understand how to use these accounts.  Know the difference between these platforms.  Discuss current social media trends.
  5. 5. Social Media – What Is It?  Any online technology that people use to share content, opinions, insights, experiences, perspectives & media. (Merriam Webster)  REAL people, REAL interactions, in REAL time.
  6. 6. Social Media – What Is It? Traditional Media (Outbound Marketing) Social Media (Inbound Marketing)
  7. 7. Social Media – What Is It? Social Media (Inbound Marketing) A way for businesses to build relationships, get to know their audience and create conversations (talk and listen) with customers. Channel for • Communication • Information • Customer Service • Advertising/Marketing • Referrals
  8. 8. Vine: History of Social Media On a Napkin Source: http://technorati.com/socialmedia/article/the-history-of-socialmedia-on/
  9. 9. Evolution of Social Media • • • • E-mail Blogging Social Networks Social Media Apps
  10. 10. The Key Players
  11. 11. The Key Players - Defined Facebook is the Backyard Cookout of Social Media Twitter is the Newsroom of Social Media LinkedIn is the Networking/Cocktail Hour of Social Media Google+ is the hangout for Google Employees & Google Brand Ambassadors.
  12. 12. The Key Players - Defined YouTube is the TV of Social Media Foursquare is Business Directory/Phone Book of Social Media Flickr is the Photo Album of Social Media Instagram is the Photo Booth of Social Media.
  13. 13. The Key Players - Defined Vine is the America’s Funniest Home Video of Social Media Wordpress is the Soapbox of Social Media Tumblr is the Coffee Shop of Social Media Pinterest is the Inspiration Corkboard of Social Media
  14. 14. Benefits of Social Media  Allow individuals to stay connected in a fast paced world.  Move beyond the computer screen and connect with individuals and businesses.  Build beneficial relationships to help your career or goals.  Stay connected with news/events through social media outlets.
  15. 15. Benefits of Social Media  Build relationships with clients/customers/other organizations.  Create two way communication with your customers.  Ability to listen to your customers.  Promote your business & develop industry integrity.  Cultivate an invaluable online brand presence.  Extend your reach beyond brick and mortar walls/geographic limitations.
  16. 16. More Resources Intro to Social Media Intro to Social Media for Small Business Owners www.jeannineoneil.com
  17. 17. To view the rest of this presentation… http://jeannineoneil.com/store/
  18. 18. Interested In Learning More? AND MORE! http://jeannineoneil.com/store/
  19. 19. Sign Up for the Social Eyes Newsletter http://eepurl.com/Hlv-b
  20. 20. Thank You Jeannine O’Neil @Jeannine_ONeil www.jeannineoneil.com www.jeannineoneil@gmail.com jeannineoneil@gmail.com www.jeannineoneil.com @Jeannine_ONeil

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