Buffer Interface Training & How to Buffer A Post

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Buffer is an social media automation tool that makes it easy on users to schedule, monitor and analyze their posts in one platform. In this presentation, I give a basic overview of the interface and then how to "buffer" posts.

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Buffer Interface Training & How to Buffer A Post

  1. 1. www.jeannineoneil.com BasicBufferTraining Jeannine O’Neil jeannineoneil@gmail.com www.jeannineoneil.com
  2. 2. www.jeannineoneil.com Introduction This is a basic training I pulled together for a client of mine. It is based off of the free Buffer user account.
  3. 3. www.jeannineoneil.com Agenda First I will talk about how to use the Buffer Interface then I will show you How to Buffer a Post.
  4. 4. www.jeannineoneil.com List of connected accounts.This is your social media account list.
  5. 5. www.jeannineoneil.com List of connected accounts.Click on each tab to see Content,
  6. 6. www.jeannineoneil.com List of connected accounts.Click on each tab to see Content, Analytics
  7. 7. www.jeannineoneil.com List of connected accounts.Click on each tab to see Content, Analytics & Scheduling for each account.
  8. 8. www.jeannineoneil.com List of connected accounts.If you are not prompted at the beginning to set up your accounts, you can go here to connect & verify your social media accounts.
  9. 9. www.jeannineoneil.com List of connected accounts.You can also add new, disconnect or refresh your accounts.
  10. 10. www.jeannineoneil.com Where you find the content that you have “Buffered”. Here is your Queue, or list of messages, that you have “Buffered” and are waiting to be sent.
  11. 11. www.jeannineoneil.com Where you find the content that you have “Buffered”. Buffer even offers suggestions on posts to share with your audience. Here they are offering 24 that I can add to my Queue.
  12. 12. www.jeannineoneil.com Analytics of your “Buffered” PostsThis is where you will see the Analytics of past messages.
  13. 13. www.jeannineoneil.com Analytics of your “Buffered” PostsYou can measure posts against one another to see how well they performed & understand which content works for your brand.
  14. 14. www.jeannineoneil.com Where you set the time schedule for your posts. (i.e. 9:00 a.m. & 1:00 p.m. each day.) In the Schedule tab you choose the time your posts will be sent for each day.
  15. 15. www.jeannineoneil.com Where you set the time schedule for your posts. (i.e. 9:00 a.m. & 1:00 p.m. each day.) If you have a free account you have to choose a specific time Monday – Sunday. Here the posts will be sent at 4:35 PM on each of my platforms.
  16. 16. www.jeannineoneil.com Where you set the time schedule for your posts. (i.e. 9:00 a.m. & 1:00 p.m. each day.) If you pay for your Buffer and “Upgrade to Awesome” you will have more flexibility with your scheduling. You will be able to schedule posts for different days & times.
  17. 17. www.jeannineoneil.com If your accounts disconnect or you want to remove an account. Then is where you do so. Settings is also where you can reconnect accounts if they disconnect or remove them entirely.
  18. 18. www.jeannineoneil.com HowToBufferA Post
  19. 19. www.jeannineoneil.com Download the Buffer Extension First you will need to download the Buffer button for your browser. You can do so by going here: https://bufferapp.com/extensions Your browser will be recognized and the site will walk you through the steps.
  20. 20. www.jeannineoneil.com Download the Buffer Extension Once you download the Buffer App Extension it will appear in your browser window.
  21. 21. www.jeannineoneil.com Step 5: When the website to the article opens, click the Buffer button. When you find an article that you would like to share. Click the Buffer Icon.
  22. 22. www.jeannineoneil.com Step 6: Paste the text you copied before the message in the pop up.A pop up will appear. Write the message you want to share.
  23. 23. www.jeannineoneil.com Tip: If you want to make it even easier, highlight a quote, anecdote or other text from the article. When you click the Buffer Icon, it will copy that text into the message of your post. Copied Text Will Appear Here
  24. 24. www.jeannineoneil.com Step 7: Choose the social media icons you want to share message too. Then select the accounts you want to send this message too. *For Twitter you need to keep the URL (i.e. http://buff.ly/ABCDE) however for other platforms you can delete this out of the message.
  25. 25. www.jeannineoneil.com Step 8: Click “Add to Queue” Button. Then select “Add to Queue”
  26. 26. www.jeannineoneil.com Step 8: Click “Add to Queue” Button. If you click the dropdown button you will see additional options to “Share next”, “Share now” or “Schedule post”.
  27. 27. www.jeannineoneil.com Post Will Appear Here Step 9: Return to Buffer to double check post appears and looks correct. Return to your Buffer Dashboard and you will find the “Buffered” Post ready to go, under the Content tab.
  28. 28. www.jeannineoneil.com Post A. Step 9: Return to Buffer to double check post appears and looks correct. Tip: As you schedule more than one post, reorganize them for different platforms so you have some variation across your platforms. Post B. Post C.
  29. 29. www.jeannineoneil.com Post C. Step 9: Return to Buffer to double check post appears and looks correct. Post A. Post B. This will make it less obvious that you are automating your posts.
  30. 30. www.jeannineoneil.com That’s it! Jeannine O’Neil jeannineoneil@gmail.com www.jeannineoneil.com
  31. 31. www.jeannineoneil.com Upgrade These are just some tricks with the free platform. If you want more flexibility you can “Upgrade to Awesome” and pay for additional features.
  32. 32. www.jeannineoneil.com Don’tForget to Connect On Social!
  33. 33. www.jeannineoneil.com ThankYou Jeannine O’Neil jeannineoneil@gmail.com www.jeannineoneil.com

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