Social Media Atlanta - SM Reputation Mgmt.


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Social Media Atlanta - SM Reputation Mgmt.

  1. 1. Becoming Big Brother Monitoring your reputation on Social Media Presented by Jeannine Kennedy Editor,
  2. 2. The Impact of Social Media • A study conducted by Nielson Wire in June, 2010 showed that social networking accounts for 22.7% of all online activity in the U.S. (Higher than gaming by more than 10%) • According to Twitter Blog, today there are more than 50 million tweets per day/with an average of 600 tweets per second. (In 2007 there was an average of 5,000 tweets per day.)
  3. 3. Social Media - Make it Personal • Start Strong: Twitter users w/bio have 8x the followers than those without. • Be interesting, show us your personality. • Be authentic. (Martha Stewart) • Build relationships/Build a strong following. • Cross promote in person when possible. • Engage and stay current.
  4. 4. Social Media - Making it Personal Common Mistakes • Using a generic or uninteresting bio. • Using a ghost tweeter/new kid or low level employee to manage profile. • Overfollowing – keep it manageable or you will lose the “social” aspect. • Do NOT Auto-DM or Auto Follow!
  5. 5. Social Media - Keep it Professional • Tweet with your brand in mind • Mind your manners • Be responsive • Link to online sites/blog posts/upload photos • Retweet often • Start a contest/poll/promotion, etc. • Ask & answer questions
  6. 6. Social Media - Keep it Professional Common Mistakes • Avoid providing TMI • Emotion is hard to convey • If you cannot make your point fully in 140 characters, then you need to write a blog post instead • Proceed with caution: written word can by easily misconstrued
  7. 7. Social Media Reputation Management A study conducted by the London School of Economics found that a 2% reduction in negative word of mouth boosted sales growth by 1%.
  8. 8. Social Media Reputation Management Case Study #1: Comcast
  9. 9. Social Media Reputation Management Case Study #2 Ann Taylor Loft
  10. 10. Social Media Reputation Management Case Study #3: Southwest Airlines
  11. 11. Social Media Reputation Management • Track your followers – block if not relevant. • Edit, Edit, Edit! You can’t “un-say” something. • Stay away from touchy subjects, politics, religion, racial comments, comments on sexual orientation, etc. • Be careful about quoting others. • Know that what you are saying is true • Set up Google alerts and monitor carefully. • Use the right tools. • Negative comments? Nip it in the bud!
  12. 12. Social Media Reputation Management Set Up Google Alerts for: • Company Name • Company URL • Your Name • Any possible derivatives of the above • Any possible description of your company, for example: Stylish Planner + sucks Stylish Planner + rocks
  13. 13. Social Media Reputation Management
  14. 14. Social Media Reputation Management Other Tools: • Hootsuite – set up streams for keywords • Trackur – track keywords & multiple accounts • Facebook – set up notifications for comments and wall posts • Blog – change settings to moderate comments
  15. 15. Questions or Comments? Tweet Me! @StylishPlanner or @JeannineFAVOR Email Me! or Call me! 770-693-0806 I would love to hear from you!