Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Politics of Automobiles: The Authority of a Ford Mustang

226 views

Published on

The Ford Mustang, an American automobile, bases its platform on the North American Ford Falcon’s second generation. The first incarnation of the Ford Mustang is the 1962 two-seater, a compact car that soon evolved into featuring four doors in its 1963 concept.

Published in: Automotive
  • Login to see the comments

  • Be the first to like this

The Politics of Automobiles: The Authority of a Ford Mustang

  1. 1. Anderson Ford Motorsport http://www.andersonfordmotorsport.com/ The Politics of Automobiles: The Authority of a Ford Mustang
  2. 2. The Ford Mustang, an American automobile, bases its platform on the North American Ford Falcon’s second generation. The first incarnation of the Ford Mustang is the 1962 two-seater, a compact car that soon evolved into featuring four doors in its 1963 concept. How Reputation is Built Ford used the two Mustang varieties as a marketing strategy in determining public interest. The design of the 1963 Ford Mustang II had rear ends measuring 2.7 inches shorter than the 1962 Mustang I. With the introduction of the “pony car,” Ford was able to successfully manufacture the 1965 Mustang, the most popular of affordable sporty coupes that showcased extended hoods and stunted rear decks. Through several generations, the Ford Mustang has made its reputation – it defines authority on the road.
  3. 3. Popular culture played a factor in the ascent of the Ford Mustang to heroic notoriety. In the Batman Series of the 1960s, the Ford Mustang made an appearance in its 36th episode, “Walk the Straight and Narrow.” In 1971, a Mustang Mach 1 was featured in the James Bond movie, Diamonds Are Forever. In more recent films, like the Need for Speed movies, a 2014 Ford Mustang GT played a titular role as the protagonist’s vehicle. These appearances, among many others, embed a visual cue to consumers – a Ford Mustang is not a car to mess with. Real Life Practice Another reason for the Ford Mustang’s popularity is the number of awards credited to its design. The first automobile to win the Tiffany Gold for excellence in American Design, for example, was the 1965 Mustang. The Mustang’s authority is also manifested in the success it has provided to the racing arena. The power and speed that it evokes as an automobile can be seen in its muscular and heavyset build, despite its constant evolution.
  4. 4. Resources:  http://www.andersonfordmotorsport.com/05-09-mustang-gt/  http://www.motortrend.com/news/german-ford-mustang-cop-car-demands-respect- authority/  http://www.cbsnews.com/videos/obama-hops-in-a-bright-red-mustang-during-ford- assembly-plant-tour/ Given the six generations of the Ford Mustang, there are distinct parts that make every release unique from one another. Take, for instance, how a car enthusiast can locate parts for a 2005 to 2009 Mustang GT in cities like Clinton, Illinois. Ignition system components, brake kits, exhaust systems are but a few examples for the 05- 09 Mustang GT. The Ford Mustang has maintained its authority through the years as a boss on the road. Germany, for example, now uses a Ford Mustang GT as the police force’s demo car for promoting safe vehicle modification. Former U.S. President Barrack Obama, meanwhile, has gotten behind a Ford Mustang on several occasions.

×