Get Maximum Mileage Out of Your
Content
Repurposing and leveraging
content amplifies your message.
Get Maximum Mileage Out of Your Content
Repurposing and Leveraging Content
Saves money – It avoids doubling effort and
exp...
Repurpose
Break apart large content
into smaller pieces to make
each component and
keyword work for you.
Rethink Content U...
Repurpose Your Organization’s Content
Whitepaper
Focus on specific keywords
or ideas and expand them
into different format...
Whitepaper
Focus on specific keywords
or ideas and expand them
into different formats.
Leverage Your Organization’s Content
Webinars
Video content can be
fragmented and repurposed
as well.
Leverage Your Organization’s Content
Repurpose Your Organization’s Content
Other Ways to Repurpose
Landing Page – Build authority and capture
keywords for spec...
Other Ways to Raise Content
Advertise – Reference the quality and quantity of
content in ads and mailers.
Public Relations...
Get Maximum Mileage Out of Your Content
Your current content deserves
more attention.
We can help you!
Email: Jeanne@chase...
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Get Maximum Mileage Out of Your Content

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How to repurpose and leverage content to amplify your message--save money, increase reach and capture keywords.

Published in: Marketing, Technology, Design
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Get Maximum Mileage Out of Your Content

  1. 1. Get Maximum Mileage Out of Your Content Repurposing and leveraging content amplifies your message.
  2. 2. Get Maximum Mileage Out of Your Content Repurposing and Leveraging Content Saves money – It avoids doubling effort and expands on time already spent. Increases reach – Contact people where they get their information. Captures Keywords – Pinpoint essential keywords and capture them on major search engines.
  3. 3. Repurpose Break apart large content into smaller pieces to make each component and keyword work for you. Rethink Content Uses
  4. 4. Repurpose Your Organization’s Content Whitepaper Focus on specific keywords or ideas and expand them into different formats.
  5. 5. Whitepaper Focus on specific keywords or ideas and expand them into different formats. Leverage Your Organization’s Content
  6. 6. Webinars Video content can be fragmented and repurposed as well. Leverage Your Organization’s Content
  7. 7. Repurpose Your Organization’s Content Other Ways to Repurpose Landing Page – Build authority and capture keywords for specific topics. Email Campaign – Connect with current clients and prospects. eBook – Display thought leadership by compiling a long-form resource.
  8. 8. Other Ways to Raise Content Advertise – Reference the quality and quantity of content in ads and mailers. Public Relations – What story does your content tell? Would it interest the media ? FAQ or Definitions – This is a good way to capture keywords. Leverage Your Organization’s Content
  9. 9. Get Maximum Mileage Out of Your Content Your current content deserves more attention. We can help you! Email: Jeanne@chase-marketing.com Phone: (206)799-2746

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