How to monetize your website?Presented by Jean “Jeazy” Felisme Twitter @WPMIA TWEET #WPMIA Facebook Search: WPMIA Follow @ricksolari @jackiej04
About MeFounder of BizDots MediaMan with Many TalentsAlways learning Something new… Follow me @jfeliweb jfeliweb.com
Ways to make money with a website are different from ways to make more money from it.Methods to increase your traffic or click through rate will help you make more money, but they do not represent a method of making money per se.
Low ball figuresHigh ball figuresTakes work for big pay off 6 5 4 3 A 2 B 1 0 C Jan Feb March April
Anyone? Time and Patients Drive“Choose a job you love, and you will never have to work a day in your life.” ~ Confucius
Need Traffic 1,000 unique views a day minimumYour site design or Theme ready Ad Space
To make money… duh?You have the a lot of traffic…Grow your site…Gain credibility…
Text AdsAdvertisements displayed as simple, text-based hyperlinks are known asText Ads. As their name suggests, text ads they do not include graphic images.
Display AdsGraphical advertisements featured on websites are known as Display Ads. Display ads are often available in many standard shapes and sizes, including: banners, leader boards, skyscrapers, large boxes, and other sized graphical ads.
Ad NetworksAffiliate MarketingPrivate Ad Sales (Direct Advertising)Extra Ways To Make A Buck
What are Ad Networks? is a company that connectsadvertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand. Wikipedia
Google AdsenseAdbriteYahoo! Publisher Network (YPN)Value ClickTribal FusionCommission JunctionClickBank
Google AdsenseSimple to useThey are great for webmasterscreating content websitesFraudulent Clicks o The Adsense account can be closed by Google at any time
Tribal FusionCompletely transparent revenueshare modelOptimization TechnologySmart Publisher Program Manage Your Own Campaigns Gain Strength in Numbers
Commission JunctionMost productive affiliatesAccess to widely recognized andhighly specialized brandsTransparent performance metricsGreat technical support
Ad Networks Types of Ad Networks PPC vs. CPM vs. PPA
Pay Per Click (PPC) Also know as Cost Per Click (CPC) Advertiser pays for each click made on a banner impression Payment depends on the number of clicks
ProsCan block some advertisersthrough filter listGet paid at the going marketrate
ConsNeed high click through rate(CTR)Not all clicks countedRisk of invalid click accounttermination
*thousand A site guarantees the advertiser a certain number of visitors. Payment depends on the number of impressions.
ProsGuaranteed easy moneyNo concern about click throughrate (CTR)Low risk
ConsVery high traffic requiredLow priced adsClicks are worth $0.00Annoying spyware for visitors
Also called pay per action (PPA),cost per acquisition (CPA), costper conversion (CPC), cost perlead or cost per sale (CPS) or costper lead.Links closely with AffiliateMarketing