CURRICULUM VITAE PARTICULARS“Senior level, vastly
experienced, Jean Christophe Robles Espinosamulti-lingual tourism marketing Born in Versailles, Franceand operations professional with Fluent in English, French, Spanish, Italianwide international background” French Citizen
BACKGROUNDPERSONAL Of Peruvian and
French parentage (Peruvian father, University lecturer in Sociology and Political Economy and French mother, French Language teacher), raised in France, England and Peru.LANGUAGE SKILLS English, French, Spanish and Italian fluently spoken, read and written. Conversational level of Malay, some notions of Portuguese, German and Thai.EDUCATION Secondary education, Certificate sanctioning course in International Commerce and Foreign Languages at the C.E.C.E.L.E. (Centre dÉtudes du Commerce Extérieur et des Langues Étrangères) in Paris, France. Attended schools both in France and Peru, including the prestigious Colegio Franco - Peruano international school in Lima, Peru and the Lycée Hoche in Versailles, France.
LATEST POSITIONDirector of Marketing and
Promotion for Brunei Tourism, theTourism Development Department of the Ministry of Industryand Primary Resources in Brunei Darussalam. In charge of assisting in the development of marketing strategies to position Brunei as a tourist destination and to develop the market potential of the destination, aswell as to make recommendations on productdevelopment, prepare marketing projects andotherwise assist in any other required tasksrelated to market and product development.
LATEST POSITIONKEY RESPONSIBILITIES preparation
and implementation of the annual marketing plan and budget (about US$3.5 million), resulting in a year-on-year 12% average growth in tourist arrivals by air to Brunei since 2003 preparation and presentation of reports, board papers, marketing papers, position papers, marketing presentations and analytical evaluations of tourism issues in Brunei writing of pointers and background material for speeches, press statements and interviews by the CEO, Chairman of the Tourism Board and Minister in charge of tourism conceptualization of website and electronic materials, coordination and supervision of online activities and Internet marketing
LATEST POSITIONKEY RESPONSIBILITIES (Cont’d…)
compilation and analysis of yearly tourist arrival figures and trends coordination of public relations and media activities, writing of press releases and press materials coordination of marketing activities with the Brunei private sector preparation and attendance for local and international trade fairs, tourism events and official meetings and conferences coordination and correspondence with industry partners in source markets preparation, planning and implementation of familiarization tours for the media and industry
LATEST POSITIONKEY RESPONSIBILITIES (Cont’d…)
writing, editing and supervising the production and design of promotional and advertisement materials assigning duties to staff under supervision (5 officers, 1 assistant officer and 2 project supervisors) day to day management of the Marketing Division general assistance and advisory roles on tourism matters and issues to the Tourism Development Department
PREVIOUS POSITIONDirector of Marketing and
Promotion with the Sarawak Tourism Board in Kuching, Sarawak, Malaysia, reporting directly to the Chief Executive Officer, and with responsibilities similar to those held in the latest position. Joined the Sarawak Tourism Board from its first day of operations and was influential in setting the long term vision of the Boards objectives, as well as the structuresnecessary for the proper marketing of the destination.Creative and with an eye for detail and perfection, played an important role inthe “quality control” of most of the Board’s output,helping shape the distinctive "working style” of thiswell respected and multiple award winning regionaltourism organization.Was instrumental in the organization, implementationand creation of the winning formula for the acclaimedRainforest World Music Festival.
EXPERIENCE TIMELINEBORNEO DAYS On
16th September 2003, joined Brunei Tourism in Bandar Seri Begawan, Brunei Darussalam, as a contracted Tourism Expert for product and market development. Contract renewed in 2006 and 2009 as Director of Marketing and Promotion. From 1st July 1995 to 30th June 2003, joined the newly formed Sarawak Tourism Board in Kuching, Malaysia, as the marketing executive in charge of the European markets, promoted in July 1998 to marketing manager reporting directly to the CEO, and appointed in July 2000 as Director of Marketing and Promotion, overseeing a staff of seven and a budget of about US$2 million. From October 1993 to June 1995, worked for Sarawak (Malaysia) based tour operator Interworld Travel, overseeing and planning their marketing activities as well as assisting in operations, production of brochures and management of client data base.
EXPERIENCE TIMELINEFREELANCE DAYS From
October 1989 to September 1993 worked in Malaysia as a freelance tourist guide and interpreter, first in the Island of Penang, and then in the capital city of Kuala Lumpur. Besides freelancing for the major Malaysian inbound operators (such as Asian Overland Services, Reliance, Mayflower, Mandarin Tours, Kalao Voyages, Greenline, etc), assisted local operator Everise Tours to start their marketing activities for the European markets, and in 1992 and 1993 regularly guided the CLUB MED series groups throughout Peninsular Malaysia, Sarawak and Singapore. From September 1985 to September 1989, worked in Hong Kong as a freelance tourist guide and interpreter with several prominent inbound Hong Kong Tour Operators and Destination Management Companies (such as Jetway Express, Speedway Travel, Treasure Tours, Reliance, etc).
EXPERIENCE TIMELINECLUB MED DAYS
From February 1982 to August 1985, joined the Tour Department of the Paris based CLUB MED organization and was posted for periods ranging from 4 months to 7 months in the resorts of Djerba la Douce, on the Island of Jerba (Tunisia), Cancun in Cancun (Mexico), Les Almadies in Dakar (Senegal), Malabata in Tangiers (Morocco), Magic Haiti in Saint Marc (Haiti), Skanes in Monastir (Tunisia), Ixtapa in Zihuatanejo (Mexico) and Kamarina in Sicily (Italy).
EXPERIENCE TIMELINECLUB MED DAYS (Cont’d…)
Main duties within the organization consisted in leading and guiding tours from the various resort villages where posted. Other duties consisted of preparing and presenting audio-visual presentations, conferences, slide shows and pre-tour briefings, assisting the tour manager in the ground operations, preparation of reports and sales of tours to the resorts guest, plus other public relations and animation duties expected from CLUB MED staff, such as welcoming guests, performing on stage and otherwise assisting and entertaining the resorts guests.
EXPERIENCE TIMELINEEARLY PROJECT From
July 1979 to July 1980, created and managed Archeo-Tours, based in Lima, Peru. This small pioneering specialized operation, consisted of bringing adventurous tourists with an interest in archaeology, by 4 wheel drive and on horse back, to remote and little known archaeological sites high in the Andes near Lima, staying in villagers‘ homes with minimum comfort. Unfortunately, at that time the market for such products was very small, and the project was not economically viable (it has however been kept dormant and recently revived by my former partner in the venture, though it is still a very niche product).
EXPERIENCE TIMELINEOTHER EXPERIENCES From
November 1987 to February 1988, took a break from Hong Kong to work in the Dominican Republic as a tour representative for Canadian tour operator Mirabelle Tours, at their operations base in the resort of Punta Cana. From April to September 1981, worked as a hotel receptionist for the summer season at the family run Hotel Treviso, in Jesolo Lido near Venice, Italy. Between August 1980 and January 1982, worked in several temporary positions in direct sales and telemarketing, in France, Italy and the Canary Islands in Spain. From March to May 1979, after graduating from the C.E.C.E.L.E., went for practical training in tourism at the offices of the CTV - CEDRI Incentive House and Tour Operator, learning about ticketing, tour operations, programming, brochure writing, etc, in Paris, France.
ACHIEVEMENTSWRITINGS Writing of several
brochures and leaflets, mainly the tour brochures for Everise Tours and Interworld Travel, the first Sarawak Destination Brochure for the Sarawak Tourism Board and the Tourist Information Guide for Brunei Tourism. Writing of several tourism related articles, mainly in the Sarawak Tourism Network magazine, and of many press releases and destination features that have appeared in several print and online publications .
ACHIEVEMENTSNEW MEDIA Heavily involved
in the development of the architecture and text for the Sarawak Tourism Board’s 1st and 2nd websites, with STB being the first tourism marketing organization in South East Asia to launch a website in 1995. Similarly involved with the new Brunei Tourism website launched in 2005, making it the first tourism website in South East Asia to register a .travel top level domain. Advocated for larger involvement in e-marketing through online trade newsletters, setting up of a new online photo library and for considering outsourcing to professional outlets the development of social media platforms.
ACHIEVEMENTSPROJECTS Presentation in 1994
to the Sarawak Ministry of Tourism and Environment of a project paper and report on adventure tourism possibilities in the Lawas region of Northern Sarawak. Coordination for the first BIMP - EAGA Tourism Fair held in 1995 in Kuching, Sarawak. Head of the TRAVEX Sub-Committee for the ASEAN Tourism Forum (ATF) 2010 held in Jerudong, Brunei.
ACHIEVEMENTSPOSITIONS Chairman of the
Organizing Committee for the 4th Rainforest World Music Festival held in Sarawak in 2001 (and Chairman of the Selection Committee from 1998 to 2003). Deputy Chairman of the Strategic Planning Committee for Sarawaks Tourism Board Strategic Plan (2002 - 2003). Secretary of the Sarawak Tourism Board Marketing and Promotion Committee.
MEDIA EXPOSUREVIDEO http://youtu.be/FrgK62sB6Ag (from 0:32
to 1:56)PRESS (international) www.asianewsnet.net/home/news.php?id=22523&sec=1 www.zoominfo.com (search for : Jean C. Espinosa) www.ttnonline.com/arcarticles.aspx?id=895&artid=8796&issueid=267 www.guidaviaggi.it/detail.lasso?id=9120 www.guidaviaggi.it/notizie/9235/sarawak-tourism-board-ttg-incontri/
PERSONAL DEVELOPMENTTRAINING AND SEMINARS
Certificate of Participation in the 5th UNWTO Asia Pacific Executive Training Program on Tourism Policy and Strategy (UNWTO) Part I & Part II Train the Trainer Course Certificate of Completion (World Federation of Tourist Guide Associations) Microsoft Access 7.0 - Intermediate Certificate (New Horizons Computer learning Center) Community Participation in Tourism Planning (School of Travel Industry Management, University of Hawaii) Workshop on Iban Traditional Music, Dance, Costume and Song (Sarawak Museum and Dayak Cultural Foundation) Seminar on Product Development and Destination Marketing (Ministry of Tourism, Sarawak, with University of Hawaii) Basic First Aid certificate (Malaysian Red Crescent Society) Various quality related seminars to attain ISO and IMS standards for the Sarawak Tourism Board Various work improvement and team building seminars
WORLD TRAVELSCOUNTRIES BRIEFLY OR EXTENSIVELY
VISITED For professional and sometimes leisure purposes : France, United Kingdom, Belgium, Netherlands, Sweden, Finland, Norway, Denmark, Germany, Switzerland, Austria, Italy, Spain, Gibraltar, Tunisia, Morocco, Senegal, Gambia, Peru, Mexico, Guatemala, Colombia, Haiti, Santo Domingo, Hong Kong, Macao, China, India, Malaysia, Brunei, Singapore, Thailand, Indonesia, Philippines, Laos, Cambodia, Australia, Japan For purely leisure purposes : USA (Hawaii, mainly), Venezuela, Ecuador, Panama, Costa Rica, Nepal, Monaco, Liechtenstein, Vatican, Vietnam
PERSONALPERSONAL INTERESTS Travel, geography
and history (lived and worked in fourteen countries on four continents, visited another thirty four countries and territories around the world, familiar with all parts of the planet and the historical background of most countries, civilizations and religions) Motorbike riding (20 bikes in 35 years, currently owning a Yamaha V-Max 1200cc) Reading literature, news and scientific magazines and surfing the Internet to keep abreast of what goes around the world
PERSONALPERSONAL INTERESTS (Cont’d...) Good
food (Japanese, Chinese, Indian, Peruvian, Italian, French and Moroccan among my favourites) Movies and music (owning large collections of movies and music, including many from all around the world) Exploring new horizons and cultural experiences Swimming, hiking
ENDORSEMENTS “It was a pleasure
working with Jean Christophe. I enjoyed exchanging professional views with him; his deep cultural insight and strong creative intuition contributed to the success of all our campaigns and actions. I can only recommend him as a valuable asset to any tourism or hospitality company.” - Gabrielle Alam, Managing Director, Eyes2market UK Ltd “Jean-Christophe had a vision to recreate the vision of Brand Brunei. We worked together five years ago to create a campaign which still reflects the country and its multi-dimensional attributes” - David Keen, Chief Executive, QUO “Jean Christophe is a highly dedicated and skilled Director of Marketing. He created very effective and targeted marketing campaigns working with relevant stakeholders such as The Empire Hotel & Country Club.” - Anne Busfield, General Manager, The Empire Hotel & Country Club
ENDORSEMENTS “Working with Jean Christophe
Robles on the Brunei Map project was extremely valuable. Chris’ high level of expertise span from understanding detailed tourism logistics to the many mechanisms that boost tourism figures, his passion for tourism and providing high quality informative information to travellers will benefit any tourism related organization.” - Rurik Nyström, CEO / Founder, redBANG International “Jean Christophe is a very serious and professional partner. We have had a very good business cooperation while he was working at the Sarawak Tourism Board. He speaks a very fluent Italian and this was also very helpful for us.” - Barbara Rebora, Advertising Manager, TTG Italia “JCR is a long term contact who is very professional in all that he does. I can thoroughly recommend him .” - Paul Flackett, Managing Director, IMEX
CONTACT DETAILS Jean Christophe ROBLES
ESPINOSA Kg Subok , Bandar Seri Begawan BRUNEI DARUSSALAM + 673 226 29 56 + 673 864 63 81 chris.robles50 firstname.lastname@example.org / email@example.com ( ) www.linkedin.com/in/jeanchristopherobles www.facebook.com/JeanChristophe.Robles
Thank you for your time
in going through my full CV. If you arelooking for an asset in your organization who is : Vastly experienced, widely traveled, well read, knowledgeable Dedicated, passionate, committed Hard working, yet likes to enjoy life Trustworthy, loyal, responsible, honest Creative, in tune with trends, technologically savvy Meticulous, with a keen eye for detail, and a skilled writer Result driven, with an eye on objective realization Multilingual, multicultural, open minded, tolerant and highly adaptable Friendly, good natured, with a good disposition, amiable with everyone An out of the box thinker, who likes to question and understand A problem solver, a team player, a contributor, a prompter of ideas A great communicator, spontaneous, always ready with answers A leader and a mentor who charts directions and shares experience A dreamer and visionary, yet grounded in realityThen I believe I could be such an asset to your organization, andlook forward to hear from you … THANK YOU !