3. BENEFITS & CHALLENGES
Benefits of roadmapping:
High-level integrated planning & control – a common reference/framework
Identify gaps in market & technical intelligence
Identify new business opportunities for exploiting technology
Support communication & co-operation within RMGA
Support sourcing decision, resource allocation, risk management etc.
2 Jake Reeves - May 2011
4. BENEFITS & CHALLENGES
Benefits of roadmapping:
High-level integrated planning & control – a common reference/framework
Identify gaps in market & technical intelligence
Identify new business opportunities for exploiting technology
Support communication & co-operation within RMGA
Support sourcing decision, resource allocation, risk management etc.
Challenges of roadmapping:
Not a magic bullet - initially more questions than answers likely
Maintaining the process – the real benefit lies in its ongoing use
2 Jake Reeves - May 2011
6. THE TWO EXTREMES
1. Market ‘pull’
- How to reach a goal
Planning
Market focus
Deterministic
Convergent
Customer driven
3 Jake Reeves - May 2011
7. THE TWO EXTREMES
1. Market ‘pull’ 2. Technology ‘push’
- How to reach a goal - What opportunities could arise?
Planning Technology focus
Market focus Looking for opportunities
Deterministic Open ended
Convergent Divergent
Customer driven
3 Jake Reeves - May 2011
8. THE TWO EXTREMES
1. Market ‘pull’ 2. Technology ‘push’
- How to reach a goal - What opportunities could arise?
Planning Technology focus
Market focus Looking for opportunities
Deterministic Open ended
Convergent Divergent
Customer driven
The most powerful roadmaps merge these 2 perspectives
3 Jake Reeves - May 2011
12. T-PLAN – LINKING RESOURCES TO OBJECTIVES
Past New Plans Future Vision Time
Triggers/Issues When?
u ll’
p
e t‘
a rk
Business Drivers M Why?
‘purpose’
What?
Capabilities to
‘delivery’
meet drivers
s h’
u
‘p
o gy
ol
hn
Platform & Storage
ec
Counter & T
Branch Access
Technology Gap How?
developments/ Enterprise Management
‘resources’
resources
Networks LAN/WAN
6 Jake Reeves - May 2011
