3. What have youlearned from youraudiencefeedback?
Audience feedback has been greatly beneficial throughout the post productionof my music video. Surveymonkey and Facebook, being participatory cultureshave encouraged my experimentation with audience feedback. I conducted aquestionnaire on Surveymonkey.com to gain responses from my targetaudience on the music video, overall the audience feedback (qualitive andquantative data) was very positive.The feedback and rating of the music video reflects the time and effort I putinto the production of the video, it also shows that I have captured thepersonality and genre of the artist and there is a clear relationship between theartist and the final products. In addition to audience feedback, Victor Karanisent me a short video of himself recording his feedback on the video. Heexpressed what he liked and disliked about it, also how it promotes himself asan artist. This additional feedback has reassured me that the final outcome ofthe digipak, print advert and music video have been constructed successfully.
Despite not including audience feedback entirely throughout the production ofthe music video, I feel the audiences’ feedback from ‘surveymonkey’ and themusic artist’s feedback via ‘YouTube’ is strong enough to evaluate the project as awhole.
To increase the awareness of my survey I created for feedback about my musicvideo, I posted the link to the survey on myFacebooknewsfeed. This highlyencouraged my friends on Facebook to take part on the survey. I also decided topost the video onFacebookto increase social awareness of Victor Karani and the finalproduct.
As well as myself sharing the video on Facebook, the actual artist, Victor Karanialso shared it on his profile. This then enabled Victor’s friends on the socialnetworking site to share it with their friends etc.
This is an example of productive social awareness, the link the Facebook userhas posted is to a youtube link of the music video of Victor Karani ‘The Intro’.I am extremely pleased that the audience has reacted very positively to thevideo and is willing to share it with others in order to gain recognition.