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Apr. 23, 2006. A talk given at the CM Pros Summit in San Francisco, CA in connection with the Gilbane conference on content management. This talk discusses RSS and it's limitations, explains microformats such as hCalendar and hCard and why they are beneficial for providing structured data about events and contacts. It covers several applications of microformats (upcoming.org, meetup.com, flock.com) and demonstrates how support for microformats can be added to blogging tools such as Wordpress and CMSes such as Plone.