The Mountaineers is the premier outdoor education nonprofit in the Pacific Northwest, with over 10,000 members and over 2,000 volunteer-led courses and activities every year. Their website, mountaineers.org, is the critical link between their members and volunteers and the outdoor learning that the organization offers. When they embarked on a major upgrade project, they took a holistic view of how they had used technology in the past and how they wanted to use it in the future. They had a clear vision to guide them: the website had to be deeply engaging for their target audiences, and easy for volunteers and members to use; and it had to simplify and improve as many of their processes as possible.
In this session from the 2016 Nonprofit Technology Conference, we’ll describe the life cycle of this major website redesign project:
- Defining the strategy driving The Mountaineers mission and website
- The requirements discovery process, including a huge community engagement effort
- The technology choices we made and why
- The importance of user experience (UX) design
- The agile process used to manage development
- Managing data and content migration, testing, and site launch
- Website support and ongoing evolution
Along the way, we’ll highlight the practices that made this project so successful.