Intro to Social Marketing

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This Deck is from the Lunch & Learn hosted by GoingClear on Nov. 2, 2009. Contact me directly for a copy of this deck.

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  • http://zygote.egg-co.com/social-media-roi /
  • Intro to Social Marketing

    1. 2. Social Media Marketing for Your Business Jayna Dinsmore Social Marketing Manager [email_address]
    2. 3. What is Social Media? <ul><li>Social Media: using web based tools to broadcast content and start discussions online. </li></ul><ul><li>Social Marketing: using web based tools in alignment with a business’ overall marketing strategy to create an interactive forum with customers. </li></ul>
    3. 4. Listening <ul><li>One of the MOST important parts of Social Media. </li></ul><ul><ul><li>Identifies WHERE your customers are talking. </li></ul></ul><ul><ul><li>Finds where your competitors are talking. </li></ul></ul><ul><ul><li>Helps find new customers. </li></ul></ul><ul><li>Several Free & for Fee tools to use. </li></ul><ul><ul><li>Free – Google Alerts, TweetDeck, Collecta </li></ul></ul><ul><ul><li>Paid – HubSpot (advanced) </li></ul></ul>
    4. 5. Tools Overview TweetDeck Collecta
    5. 6. Platforms It’s Not Just Blogs, Twitter and Facebook <ul><li>By the end of 2010, there will be over 250,000 social media platforms. (SMB15 - Communispace) </li></ul>Source: NEJS study <ul><li>Social Media is not going to go away! </li></ul><ul><li>That’s where the people are. </li></ul><ul><li>Each platform requires its own strategy and implementation approach. </li></ul><ul><li>You can also use similar content on all platforms. </li></ul>
    6. 7. Social Marketing Returns (ROI) <ul><li>Yes, social media is measurable. </li></ul><ul><ul><li>It is not the same as other analytics! You get revenue metrics and MORE! </li></ul></ul><ul><ul><li>Considerations include: </li></ul></ul><ul><ul><ul><li>Engagement with existing customers </li></ul></ul></ul><ul><ul><ul><li>Mentions, bookmarks and conversations </li></ul></ul></ul><ul><ul><ul><li>Time put in to each platform </li></ul></ul></ul><ul><ul><ul><li>Cross-platform content coverage </li></ul></ul></ul><ul><ul><ul><li>New customers </li></ul></ul></ul><ul><li>Measurement is still in its infancy. </li></ul><ul><ul><li>No one authoritative source, but it is coming - quickly. </li></ul></ul><ul><ul><li>Will take some legwork, intensive research, but will be a customized repeatable process when finalized. </li></ul></ul>
    7. 8. Thank You

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