Writing Business     Reports and       Proposals©       Business Communication Today 8e 13 -                              ...
Three-Step Writing          Process• Planning• Writing• Completing©            Business Communication Today 8e 13 -       ...
Adapting to the Audience• Be sensitive to their needs• Build strong relationships• Control style and tone©           Busin...
Composing Reports        and Proposals•   Type of document•   Purpose of document•   Structure of document•   Length and d...
The Introduction• Report context• Subject or purpose• Main ideas• Overall tone©              Business Communication Today ...
The Body Chapters• Present• Analyze• Interpret• Support©             Business Communication Today 8e 13 -                 ...
The Closing Section• Emphasizes main points• Summarizes benefits• Reinforces structure• Brings together action items©     ...
Drafting Report Content• Accurate• Complete• Balanced• Structured• Documented©              Business Communication Today 8...
Report Introduction• Authorization           • Sources• Problem                 • Methods• Purpose                 • Defin...
Report Body• Explanations            • Methods• Evidence                • Criteria• Results                 • Conclusions•...
Report Closing• Conclusions• Recommendations• Action plans• Schedules• Responsibilities©             Business Communicatio...
Proposal Content• The AIDA plan    – Solicited proposals    – Unsolicited proposals• Introduction• Body• Conclusion©      ...
Strategies for    Successful Proposals• Demonstrate your knowledge• Provide concrete examples• Research the competition• P...
Proposal Introduction• Problem or background• Proposed solution• Scope or delimitations• Organization©           Business ...
Proposal Body• Proposed approach• Work plan• Qualifications• Detailed costs©             Business Communication Today 8e 1...
Proposal Closing• Key points• Benefits and merits• Qualifications• Final decisions©              Business Communication To...
Consistent Perspective• Time frame• Verb tenses• Chronology©          Business Communication Today 8e 13 -                ...
Guiding the Readers• Headings and subheadings• Transitional devices• Previews and reviews©           Business Communicatio...
Technology for    Reports and Proposals• Templates• Linked files• Embedded files• Electronic forms• Electronic documents• ...
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Ch 13 (2)

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Ch 13 (2)

  1. 1. Writing Business Reports and Proposals© Business Communication Today 8e 13 - Chapter
  2. 2. Three-Step Writing Process• Planning• Writing• Completing© Business Communication Today 8e 13 - Chapter
  3. 3. Adapting to the Audience• Be sensitive to their needs• Build strong relationships• Control style and tone© Business Communication Today 8e 13 - Chapter
  4. 4. Composing Reports and Proposals• Type of document• Purpose of document• Structure of document• Length and depth of material• Degree of formality• Audience relationship© Business Communication Today 8e 13 - Chapter
  5. 5. The Introduction• Report context• Subject or purpose• Main ideas• Overall tone© Business Communication Today 8e 13 - Chapter
  6. 6. The Body Chapters• Present• Analyze• Interpret• Support© Business Communication Today 8e 13 - Chapter
  7. 7. The Closing Section• Emphasizes main points• Summarizes benefits• Reinforces structure• Brings together action items© Business Communication Today 8e 13 - Chapter
  8. 8. Drafting Report Content• Accurate• Complete• Balanced• Structured• Documented© Business Communication Today 8e 13 - Chapter
  9. 9. Report Introduction• Authorization • Sources• Problem • Methods• Purpose • Definitions• Scope • Limitations• Background • Organization© Business Communication Today 8e 13 - Chapter
  10. 10. Report Body• Explanations • Methods• Evidence • Criteria• Results • Conclusions• Analyses • Recommendations• Procedures • Support© Business Communication Today 8e 13 - Chapter
  11. 11. Report Closing• Conclusions• Recommendations• Action plans• Schedules• Responsibilities© Business Communication Today 8e 13 - Chapter
  12. 12. Proposal Content• The AIDA plan – Solicited proposals – Unsolicited proposals• Introduction• Body• Conclusion© Business Communication Today 8e 13 - Chapter
  13. 13. Strategies for Successful Proposals• Demonstrate your knowledge• Provide concrete examples• Research the competition• Prove that your proposal is workable• Adopt a “you” attitude• Package your proposal attractively© Business Communication Today 8e 13 - Chapter
  14. 14. Proposal Introduction• Problem or background• Proposed solution• Scope or delimitations• Organization© Business Communication Today 8e 13 - Chapter
  15. 15. Proposal Body• Proposed approach• Work plan• Qualifications• Detailed costs© Business Communication Today 8e 13 - Chapter
  16. 16. Proposal Closing• Key points• Benefits and merits• Qualifications• Final decisions© Business Communication Today 8e 13 - Chapter
  17. 17. Consistent Perspective• Time frame• Verb tenses• Chronology© Business Communication Today 8e 13 - Chapter
  18. 18. Guiding the Readers• Headings and subheadings• Transitional devices• Previews and reviews© Business Communication Today 8e 13 - Chapter
  19. 19. Technology for Reports and Proposals• Templates• Linked files• Embedded files• Electronic forms• Electronic documents• Multimedia documents© Business Communication Today 8e 13 - Chapter

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