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National & International images
Under Single Umbrella 900000+ images
Editorial, Commercial, Wildlife, Illustration and Vir...
Confidential Information Memorandum
Contents
Key Investment Highlights
Need of Professional Quality Images in India
However, Supply Remains a Challenge…
H...
 Opportunity to invest in India’s Largest Traditional & Micro Stock Ecommerce Portal
 Largest Premium & Exclusive Collec...
Creates and Distributes Quality Images
 The need for Quality Images Under Single Umbrella in the Growing Indian Market
 ...
Need of Professional Quality Images in India
Strong Demand coupled with lack of options for image Buyers
Demand of High Quality Images Driven by Various End Users
Advertising AgencyLeading Corporate Publisher & Print Media
Smal...
There is a Dearth of Images Relevant to India…
Non-Indian Models used for a Retail Mall Advertisement Non-Indian faces use...
Homes being sold to Indians, in India, using Foreign Faces
Fashion brand using Foreign Model
There is a Dearth of Indian M...
Even Print Media Articles are Forced to used Foreign Faces …
Editorial Images for Print & Electronics Media Articles
2.3
2.9
3.2 3.3
3.7
3.9
4.4
2012 2013 2014 2015 2016 2017 2018
Advertising Spend (USD bn)
While Requirement for Images kee...
 Indian Publishing industry, which is worth USD 2 bn+, is currently growing at a CAGR of 15%
 India also has about 19,00...
However, Supply Remains a Challenge…
35
40
45
50
58
67
72
2012 2013 2014 2015 2016 2017 2018
Photographic Services Market in India (USD bn)
B2B + B2C photograp...
The Huge Demand and Supply Gap in India
Worldwide Reach
High Quality, Large
Library, Easy Access,
Economical
Catering to p...
Expects to fulfil this Demand ?
How
Napol Stock Image of 900000+ & Growing high Quality Images
Rights Managed, Royalty Free & Subscription
Differentiated offe...
Commercial Images for Advertisement & Corporate
We are Launching Mobile Photography Soon-1
Napol Mobile App
Real Life Hot Shot Photos, Shot by Mobile Photographers around...
MOBILE PHOTOGRAPHY
 Real Life Hot Shot Photos, Shot by Mobile Photographers
Opportunity for individuals to earn money whi...
 Run with it!
Individuals, bloggers and companies alike can benefit from Napol by using their imagination. Photos of
morn...
In 6 Super Categories 85 Categories
Lifestyle: Families
Lifestyle: Seniors
Business & Corporate
Concepts & Ideas
Beauty & ...
 Right-Managed Images
Images with high production value and licensed for a defined scope of usage.
Users pay according to...
Strong Technology Architecture
Strong Technology Architecture
Collected images from
PHOTOGRAPHERS HDD 1
BACKUP IN
HDD1 / HDD2 / HDD3
BLU-RAY DISC
(ALL RA...
Strong Technology Architecture-2
Key Components
•Rights Management and Anti-Piracy
•Storage DRM
Digital Rights Management ...
Strong Technology Architecture-3
•Search and Tagging
An effective search engine is at the heart of customer experience. Th...
Strong Technology Architecture-4
• Hardware and Access
Napolstockimage has own Server in Mumbai Office, Capacity is above ...
Operational Execution Underway
Promoter has a Distinguished and long Career in Photography and Business
Jayanta Narayan Saha, since his younger days , ha...
Only Gettyimages, directly and through Imagesbazaar, is the most relevant competitor
Stack up against Competition in India...
Virtual Indian Art Gallery
Virtual Indian Art Gallery
Napol Virtual Indian Art Gallery spaces have become larger, the world has been
reduced to a Glo...
Napol Virtual Indian Art Gallery
Growth Plan
 Print and Digital Media for Editorial content
 Advertisers for Commercial content
Growth Strategy
Increase
Penetration
...
How Napol meets Customer’s Issues?
 Not being able to keep track of approved images
and licenses, which leads to…
 Unaut...
Business Plan
Sales & Marketing Plan
 Bloggers write up, Social Media
Marketing
 Search Engine Optimization
(SEO)
 Search Engine Mana...
We Can use the Programmatic Buying Behavior
Sales & Marketing Plan
• Worldwide Marketing
Company has recently hired an Agency to undertake SEO, SMO and SEM to
create ...
Risks and Mitigation
International Majors Domestic Competitors Social Media
Who are
they ?
Strong points
Weaknesses
 Established brands
 Inve...
Our New Design & Upgraded Technology was Launch May 2015
Our Old Design & Up gradation Technology Continue
2010 it was Napol Image Bank. It was First Design
2013 Napol Stock Image...
We are in Google First Page
Napol have Presence in Worldwide 6 Rank
Thanks for Your Attendance
Napol have Presence in Worldwide 6 Rank
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NAPOL PROFILE with BUSINESS PLAN 19072015

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NAPOL PROFILE with BUSINESS PLAN 19072015

  1. 1. National & International images Under Single Umbrella 900000+ images Editorial, Commercial, Wildlife, Illustration and Virtual Indian Art Gallery Real Life Hot Shot Photos, Shot by Mobile Photographers around the Worldwide Stock Images at Your Fingertip www.napolstockimage.com India’s Largest Traditional & Microstock Agency
  2. 2. Confidential Information Memorandum
  3. 3. Contents Key Investment Highlights Need of Professional Quality Images in India However, Supply Remains a Challenge… How Napolstockimage Expects to Fulfil this Demand We are Launching Mobile Photography Soon Napol Stock Image Super Categories and Sub Categories Strong Technology Architecture Napolstockimage Virtual Indian Art Gallery Growth Plan Business Plan Risk & Mitigation Our New Design & Updated Technology was Launch May 2015 Our Old Design & Up gradation Technology Continue We are in Google First Page have Presence in Worldwide 6 Rank
  4. 4.  Opportunity to invest in India’s Largest Traditional & Micro Stock Ecommerce Portal  Largest Premium & Exclusive Collection of images related to India having more than 900000+ Images with 6 Super Categories 85 Categories  Fast Growing Indian Market with Limited Competition  Opportunity for Quality Players, due to lack of Quality Images Catering to the Indian Market  Own the Worlds Largest Private Indian Imagery Archives  Promoters having expertise and over 38 years of experience.  Promoters can Grow exponentially due to his ability to sourced best images within India and aboard.  State of Art Portal with Advanced API Features.  Real Life Hot Shot Photos, Shot by Mobile Photographers around the Worldwide Key Investment Highlights
  5. 5. Creates and Distributes Quality Images  The need for Quality Images Under Single Umbrella in the Growing Indian Market  Napol Creates and Distributes one of the largest imagery collections in India spanning across Contemporary, Creative Imagery to Commercial, News, Sports, Entertainment, Wildlife, Illustration Archival imagery and Virtual Indian Art Gallery  Customer centric images incorporated with research based creative content for the industry  Creates and Distributes Images through Napol Portal www.napolstockimage.com and catering to end users.  Staff Photographers to shoot the National and International Imagery.  Our Registered Contributors Contribute images from Worldwide  Napolmobile Photo Creates lakhs of images per hours from Worldwide by Mobile Photographers
  6. 6. Need of Professional Quality Images in India Strong Demand coupled with lack of options for image Buyers
  7. 7. Demand of High Quality Images Driven by Various End Users Advertising AgencyLeading Corporate Publisher & Print Media Small Businesses Them PhotographyMedia Release
  8. 8. There is a Dearth of Images Relevant to India… Non-Indian Models used for a Retail Mall Advertisement Non-Indian faces used in e-commerce Portal Advertisement
  9. 9. Homes being sold to Indians, in India, using Foreign Faces Fashion brand using Foreign Model There is a Dearth of Indian Models in Images, Relevant to India…
  10. 10. Even Print Media Articles are Forced to used Foreign Faces …
  11. 11. Editorial Images for Print & Electronics Media Articles
  12. 12. 2.3 2.9 3.2 3.3 3.7 3.9 4.4 2012 2013 2014 2015 2016 2017 2018 Advertising Spend (USD bn) While Requirement for Images keeps Growing… 38% 46% 4% 5% 7% % Share in 2017 TV Print Radio OOH Digital Advertisement Expected to grow @15% every year in the near future Digital is expected to increase sharply in the coming years Indian Advertising Industry expected to maintain a High Growth rate in the coming future
  13. 13.  Indian Publishing industry, which is worth USD 2 bn+, is currently growing at a CAGR of 15%  India also has about 19,000 Publishers although out of those only around 12,400 have ISBN’s  Estimated 90,000 titles are published in India every year which includes books across all genres. This implies a low per capita: 8 per 1,00,000  India is growing as a big base of publishing outsourcing • Estimated size of USD 1.2 bn+ • Exporting books and outsourcing services to 120 countries • Content Contributes 72% of revenue • India has 20% + share of outsourcing from Germany Publishing Industry is a Large user of Images
  14. 14. However, Supply Remains a Challenge…
  15. 15. 35 40 45 50 58 67 72 2012 2013 2014 2015 2016 2017 2018 Photographic Services Market in India (USD bn) B2B + B2C photography demand expected to be USD 152 BN by 2018 Photographic Services Market in India USD bn 152 in 2018 34% purchases by B2B buyers 16% purchases by Advertising Average profitability of 28% Micro-sized firms comprise 76% of the market
  16. 16. The Huge Demand and Supply Gap in India Worldwide Reach High Quality, Large Library, Easy Access, Economical Catering to probably 1% of the demand Select location and limited Customer Base High quality, Customised, Pricey Creative Photographs for Advertising Agency High Reach Cheaper Mostly Editorial, Unconventional Advertising Limited Reach Cheaper Mostly Retail & Individuals. Though few exceptions for Photo Assignments Worldwide Reach, extremely large Stock Free Individuals, largely unsuitable for B2B Large Libraries Professional Contributors Contributions from Worldwide Individual Photographer NAPOLMOBILE PHOTO Click. Send. Earn. Money KHICHO.BHEJO.BANAO.PAISA Social Media and Free Searches like Google While there will be a place for the Mobile Photographers, digital libraries will gain increasing acceptance from high paying customers
  17. 17. Expects to fulfil this Demand ? How
  18. 18. Napol Stock Image of 900000+ & Growing high Quality Images Rights Managed, Royalty Free & Subscription Differentiated offering compared to Micro-Stock peers Marketplace where Creative Photographers and Media buyers can transact Napolstockimage aims to fulfil market requirements through high quality differentiated Indian offerings Customer Centric, incorporated with research based Commercial content for the industry. Mix and Match of Micro Stock and Traditional Stock bureau Ambition to become India’s leading online Image Bank Real Life Hot Shot Photos, Shot by Mobile Photo “KHICHO. BHEJO. BANAO. PAISA.” “CLICK. SEND. EARN. MONEY.”
  19. 19. Commercial Images for Advertisement & Corporate
  20. 20. We are Launching Mobile Photography Soon-1 Napol Mobile App Real Life Hot Shot Photos, Shot by Mobile Photographers around the Worldwide CLICK. SEND. EARN. MONEY. KHICHO.BHEJO.BANAO.PAISA. Mobile Photographer
  21. 21. MOBILE PHOTOGRAPHY  Real Life Hot Shot Photos, Shot by Mobile Photographers Opportunity for individuals to earn money while shooting for fun. Napol will select the very best for display and sale on the portal IDEAS INTO PHOTOS  Napol Stock Image wants to make unique and authentic photography available to everyone! Buyers can use Napol to crowd source unique and authentic photos from a crowd of Mobile photographers across the globe!  Photos on demand is the way forward Napol can be used to request and share photos, interact with other photographers, to showcase an event, to run photo campaigns or competitions or to involve the crowd in creating content for a blog or an article it's up to you!  Inspire and be inspired Connect with the Napolstockimage community and get unique photos to share with the world! Inspire the community with fun and creative Napol and they will amaze you with their creativity. Reward the photographers by buying the best shots! We are Launching Mobile Photography Soon-2
  22. 22.  Run with it! Individuals, bloggers and companies alike can benefit from Napol by using their imagination. Photos of morning Coffee, Special Mugs, Favorite T-shirt, outfit of the day, precious cars or predicting the score of a football match anything can be made into a Napol. You can do it and have fun with it! Engage and interact with people through photography CLICK. SEND. EARN. MONEY. KHICHO. BHEJO. BANAO. PAISA.  Our goal is to help you earn money with your Mobile photos and make it fun! Mobile. Camera. Photo. Money  Napolstockimage is a service for selling, viewing and sharing Connect with other photographers across the globe through Napol and see the world through their lens. Check your Apps or the Napolstockimage website for Napol in your location and participate to Napol that inspire you. Use your imagination to create amazing mobile images best photos snap the reward. We are Launching Mobile Photography Soon-3
  23. 23. In 6 Super Categories 85 Categories Lifestyle: Families Lifestyle: Seniors Business & Corporate Concepts & Ideas Beauty & Fashion Health & Fitness Education & Learning Festivals & Occasions Food & Drink Indian Culture Rural India Sports & Leisure Technology Vacations & Holidays Shopping & Retail Without People Concepts Lifestyle: Children Lifestyle: Teenagers Lifestyle: Adults Lifestyle: Couples COMMERCIAL IMAGES Author-Arts-Books Agriculture Animals and Birds Archival Photos Beat the Heat Best of World News Sports World Blind and Visually Impaired Business World Childs in India Cottage Industries Creative Photos DHIRUBHAI Moods and Memories Education System in India Entertainment World Fashion Show Feature Photography Food Processing Industries Film Shooting Spot EDITORIAL IMAGES WILDLIFE Animals Alligator Amphibians Birds Crocodile Extinct And Mythical Fish Insects Lion Mammals Snake Turtle Tiger ILLUSTRATIONS Infographics Mythology Political Festivals Daily Life REAL LIFE HOT SHOT PHOTOS BY MOBILE PHOTOGRAPHERS AROUND THE WORLDWIDE VIRTUAL INDIAN ART GALLERY EDITORIAL IMAGES Gangs River Healthcare and Medical International Politician Indian Villages and Lifestyle Indian Politicians Musicians World Natures Images Plant Machinery and Equipment Product Promotion Rally & Demonstration Real Estate Religious Festival in India Retailing in India Tolly-Kolly-Sandalwood World Tourism Oil and Pastel Acrylic and Watercolor Ink - Hot wax - Tempera Fresco and Gouache Enamel and Spray Paint Water Miscible Oil Paint CLICK. SEND. EARN. MONEY. KHICHO. BHEJO. BANAO. PAISA. Napol have Presence in Worldwide 6 Rank
  24. 24.  Right-Managed Images Images with high production value and licensed for a defined scope of usage. Users pay according to the right that they wish to use.  Royalty-Free Images Relevant, affordable, flexible and accessible, across a range of popular themes and collections. These come with limited usage rights Ccustomers' pay based on the file size of the image.  Image Subscriptions Unlimited access at affordable rates to customer, usage during contract period, to use as many images as they want  Assignment Photography In-house as well as third party services, providing everything from concept to post-production  Mobile Photography Real Life Hot Shot Photos, Shot by Mobile Photographers around the worldwide. The very best selected by Napol and revenue shared with the photographer 50:50 ratio.  Virtual Indian Art Gallery  Napol Virtual Indian Art Gallery spaces have become larger, the world has been reduced to a Global Village and the taste of buyers has become more online and more demanding. State of the Art - Digital & Graphic Department 50+ and Growing Professional Contributors Target all segments, like Editorial, Creative, Blogging etc. Unconventional Images has demand in Editorial & Corporate Arena Offerings by
  25. 25. Strong Technology Architecture
  26. 26. Strong Technology Architecture Collected images from PHOTOGRAPHERS HDD 1 BACKUP IN HDD1 / HDD2 / HDD3 BLU-RAY DISC (ALL RAW IMAGES) Entry all PHOTOS Details Selected Image Retouch / Resize / Colour Correction in PHOTOSHOP OWN SERVER HDD 2 HDD 3 STRICTLY PROTECTED ARIEA Final Checking of Images Report to (Database Admin) Report to Portal Head Chief Editor NAPOL STOCK IMAGE INTERNAL SYSTEM Upload Images through FTP in Amazon Server NSI Internal Server Images Selected by the Editor & Finish the Product PHOTO Selection Process Add KEY WORD for Searching Image Backup in Blu-ray Disc Approve By EDITOR Waiting for Approve Amazon Server EDITOR PUBLISH www.napolstockimage.com Worldwide Service Back office admin (Caption & Category) Napol have Presence in Worldwide 6 Rank
  27. 27. Strong Technology Architecture-2 Key Components •Rights Management and Anti-Piracy •Storage DRM Digital Rights Management (DRM) is a Class of Technologies that are used by Hardware Manufacturers, Publishers, Copyright Holders, and Individuals with the intent to control the use of digital content and devices after sale; there are, however, many competing definitions. With first-generation DRM software, the intent is to control copying; with second-generation DRM, the intent is to control executing, Viewing, Copying, Printing and altering of works or devices. The term is also sometimes referred to as Copy Protection, Copy Prevention, and Copy Control, although the correctness of doing so is disputed. DRM is a set of access Control Technologies. •Anti-Piracy Apart from copyright and legal protection, Napolstockimage relies on Watermark Technology. Napolstockimage inserts Watermark in manually and not through digitally through a software. Manually using watermark can’t be removed. A watermark is a visible image embossed directly onto the image manually added onto an image. Some are extremely obvious while others are hidden. Watermarks are used on nearly every image source; manually created images in the photographs. Further nobody can save images with using Right Click and Save Images As……
  28. 28. Strong Technology Architecture-3 •Search and Tagging An effective search engine is at the heart of customer experience. This is enabled by tagging of images. So, a particular image may have multiple keywords associated with it, to enable a quick and relevant search. Napolstockimage constantly updates its search algorithms and tagging of images to make it efficient and reliable. Any logged in user can add as many tags to a product as he/she wants and rename or delete them later. Tags will be viewable by everyone browsing the product, and will display in a block on the product info page. The admin has to approve a tag the first time it is used, before it appears in the front-end. Once the tag has been approved by the Store Owner it is free for use on other products, and will not have to be approved again. •Content Image Touchup: When we got the images from Photographer, there camera create RAW file formats. Before uploading any images in to Napolstockimage Portal, we do the Sharpening, Touchup work, Noiseware, Plugin Suite, Protraiture, Realgrain, Colour Correction and Fine-Tune the each and every image by in-house Graphic Designer. We always keep in our Portal High Quality Image for our Clients.
  29. 29. Strong Technology Architecture-4 • Hardware and Access Napolstockimage has own Server in Mumbai Office, Capacity is above 20 Lakhs images in High Resolution. Also we keep back-up in an External Hard Disk and Blu-ray Disc, Simultaneously we keep finish product back-up in Amazon Server capacity is unlimited. Napolstockimage Portal’s worldwide hosting also with Amazon Web Services (AWS) world’s Most secure server.
  30. 30. Operational Execution Underway
  31. 31. Promoter has a Distinguished and long Career in Photography and Business Jayanta Narayan Saha, since his younger days , had a passion for photography and art. This transformed his young mind in the later years to pursue for a Diploma in photography and Degree in journalism from Calcutta University. His Journalistic journey as an Photojournalist started with number of Publications; Natunkhabar, Sombar, Patriot, The Telegraph, Bartaman, Aaj Kaal, The Illustrated Weekly of India, Indian Post, The Observer of Business & Politics, The Sunday Observer, Business World and Business Today. Later he also worked with one of India’s largest conglomerates, Reliance Industries Limited. As Vice President in Corporate Communication Department at Chairman’s Office, Mumbai Head Office. His penchant for Photography inspired him to start his own venture www.napolstockimage.com Achievements – Promatesh Barua Award for the best cine photographer of the year 1986 – Won the Defence Award for 1993-1994 from Army Chief Shankar Roy Chowdhury in the year 1995 – Won the Kids Guernica Art Award, Japan for Material Support to International Children’s Peace Mural – Best Performance Gold Medal Award for 1995-1996 from Business World in the year of 1996 – Best Performance Award for 2000-2001 from Reliance Industries Limited in the year of 2002 – Won the CBA Award for 1999-2000 highly Commended in Asia for Environment in the year of 2001 – The National Pictorial Photographic Academy felicitated Saha as an eminent photojournalist which was rewarded by the eminent Film Director Shri Mahesh Bhatt on 5th June 2008
  32. 32. Only Gettyimages, directly and through Imagesbazaar, is the most relevant competitor Stack up against Competition in India?How does Company Editorial Commercial Wildlife Illustration Video Mobile Photo Mobile App Virtual Art Gallery Now Own By Gettyimages Napol have Presence in Worldwide 6 Rank
  33. 33. Virtual Indian Art Gallery
  34. 34. Virtual Indian Art Gallery Napol Virtual Indian Art Gallery spaces have become larger, the world has been reduced to a Global Village and the taste of buyers has become more online and more demanding. Napol Virtual Indian Art Gallery will not only display works of renowned painters but will also collaborate with potential buyer from across the Globe. Napol Virtual Indian Art Gallery to create an equal platform and display gallery for all artists, whether professional or amateurs. The figures indicated below a painting are purely the selling price. Price was decided by the Artist. We provide the platform to sale their work. On sale we keep our ratio 33%. Those who wish to contribute to Napol Virtual Indian Art Gallery they can participate any time in Napol Virtual Indian Art Gallery.
  35. 35. Napol Virtual Indian Art Gallery
  36. 36. Growth Plan
  37. 37.  Print and Digital Media for Editorial content  Advertisers for Commercial content Growth Strategy Increase Penetration Enterprise Sales Complete Offering  Expand sales team across locations to penetrate large corporates and media houses  Self-serve fulfilment  Upgraded Portal for efficient and user friendly interface.  Increase Contributor base  Use of Personal repo and association with Media team.  Editorial  Commercial  Wildlife  Illustration  Mobile Photography  Virtual Indian Art Gallery  Subscription  Assignments
  38. 38. How Napol meets Customer’s Issues?  Not being able to keep track of approved images and licenses, which leads to…  Unauthorized usage fees  Duplicate purchasing  Spending time hunting for images or handling image requests.  A customer who uses stock photography instead of hiring a photographer can save time and energy and get desired imagery for the assignments from the Portal.  User friendly portal with wide range of images  Tools and analytics enabling Napol to meet customer expectations to the maximum  Customer requirements fulfilled by bridging the gap through photo Assignments  Round the Clock Approach. Editor in Chief and Team of Photographers are always awake, ready to offer tips and tricks at the press of a button  State of the Art production and office Set up  Offers and Subscription to High Volume Customers Customer Issues Napol’s Solution
  39. 39. Business Plan
  40. 40. Sales & Marketing Plan  Bloggers write up, Social Media Marketing  Search Engine Optimization (SEO)  Search Engine Management (SEM)  Website Enhancement to pull eye balls  Photo Exhibitions Trade Visits and Participation  Meet the Press Top Accounts Corporate Advertisements  Digital Content and Technology Leverage Assets Credibility Content Execution Monetize
  41. 41. We Can use the Programmatic Buying Behavior
  42. 42. Sales & Marketing Plan • Worldwide Marketing Company has recently hired an Agency to undertake SEO, SMO and SEM to create an wider Reach in World Market.
  43. 43. Risks and Mitigation
  44. 44. International Majors Domestic Competitors Social Media Who are they ? Strong points Weaknesses  Established brands  Investing ability  Large library  Customized services (except Images bazaar)  Customer connect  Easy accessibility  Extensive range  Lack of India specific content  Investing ability  Except Getty Images, rest are micro stock  Limited reach  Images Bazaar is a micro stock  Limited Categories  Limited repertoire  Low quality  Not suitable for professional high value requirements  Difficult to search  Copyright is a grey area Risks & Threats Napol’s relative positioning Much larger Archival, Editorial and Commercial image bank. Understanding of Indian market Rapidly building up Micros Stock image bank. Offerings span across categories Napol doesn’t consider Social Media as a competitor. Napol offering limit Social Media’s impact
  45. 45. Our New Design & Upgraded Technology was Launch May 2015
  46. 46. Our Old Design & Up gradation Technology Continue 2010 it was Napol Image Bank. It was First Design 2013 Napol Stock Image’s First Design
  47. 47. We are in Google First Page Napol have Presence in Worldwide 6 Rank
  48. 48. Thanks for Your Attendance Napol have Presence in Worldwide 6 Rank

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