Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
How we do search
engine optimization
April 2015
Presented by:
Our Time Proven Process
1. Define Target Audience
2. Keyword Research
3. Identify Gaps and Opportunities
4. Identify your ...
© 2015 Out of Bounds, All Rights Reserved 3
Step 1: Target
Audience and
Discovery Phase
Defining your target audience
• If we have a clear definition of your top
three audience types, we can do a better
job of ...
© 2015 Out of Bounds, All Rights Reserved 5
Step 2: Audience
Based Keyword
Research
SEO Keyword Research
• So now we conduct the keyword research
based on the audience types
• Objectives:
– Discover the con...
© 2015 Out of Bounds, All Rights Reserved 7
Step 3: Find Gaps
and Opportunities
Studying Your Site vs. Keywords
• Gaps: We are looking at your existing pages and
determining why you are not performing l...
© 2015 Out of Bounds, All Rights Reserved 9
Step 4: Define
Competitors
Defining your online
competitors
• We define your competitors for each
major keyword category
• We catalog those competito...
© 2015 Out of Bounds, All Rights Reserved 11
Step 5: Analyze
Competitors
© 2015 Out of Bounds, All Rights Reserved 12
We look at all the competitor’s
SEO attributes
© 2015 Out of Bounds, All Rights Reserved 13
Competitors
Features,
Content
...
© 2015 Out of Bounds, All Rights Reserved 14
Final Step 6: Create
SEO Strategy
SEO Strategy Document Outline
• Overall Insights
• Linking Partnership Ideas
• Specific New Content to Build
• Keywords fo...
www.outofboundscommunications.com
9393 W. 110th St, 51 Corporate Woods, Suite 500
Overland Park, Kansas 66210
816-756-5881
Upcoming SlideShare
Loading in …5
×

Our Search Engine Optimization Methodology

Presention that illustrates how our digital marketing agency runs SEO programs.

  • Be the first to comment

  • Be the first to like this

Our Search Engine Optimization Methodology

  1. 1. How we do search engine optimization April 2015 Presented by:
  2. 2. Our Time Proven Process 1. Define Target Audience 2. Keyword Research 3. Identify Gaps and Opportunities 4. Identify your (SEO) Competitors 5. Analyze Competitors 6. Design SEO Strategy 7. Execute Strategy 8. Rinse/Repeat  © 2015 Out of Bounds, All Rights Reserved 2
  3. 3. © 2015 Out of Bounds, All Rights Reserved 3 Step 1: Target Audience and Discovery Phase
  4. 4. Defining your target audience • If we have a clear definition of your top three audience types, we can do a better job of SEO planning and strategy © 2015 Out of Bounds, All Rights Reserved 4
  5. 5. © 2015 Out of Bounds, All Rights Reserved 5 Step 2: Audience Based Keyword Research
  6. 6. SEO Keyword Research • So now we conduct the keyword research based on the audience types • Objectives: – Discover the content topics you want to focus on – Determine the best keywords to target and incorporate – Prioritize content and topics based on relevance and search volume. © 2015 Out of Bounds, All Rights Reserved 6
  7. 7. © 2015 Out of Bounds, All Rights Reserved 7 Step 3: Find Gaps and Opportunities
  8. 8. Studying Your Site vs. Keywords • Gaps: We are looking at your existing pages and determining why you are not performing like expected? Technical problems? Navigation or keyword density wrong? • Opportunities: • these are situations where you don’t have any content but where the keyword research identified your customers are looking for that information © 2015 Out of Bounds, All Rights Reserved 8
  9. 9. © 2015 Out of Bounds, All Rights Reserved 9 Step 4: Define Competitors
  10. 10. Defining your online competitors • We define your competitors for each major keyword category • We catalog those competitors to use in the next step of competitor assessment • Our goal is to uncover your competitor’s site features, content, and SEO tactics that should be built into your site in order to outrank your competitors © 2015 Out of Bounds, All Rights Reserved 10
  11. 11. © 2015 Out of Bounds, All Rights Reserved 11 Step 5: Analyze Competitors
  12. 12. © 2015 Out of Bounds, All Rights Reserved 12
  13. 13. We look at all the competitor’s SEO attributes © 2015 Out of Bounds, All Rights Reserved 13 Competitors Features, Content Information Architecture Link Profile Traffic
  14. 14. © 2015 Out of Bounds, All Rights Reserved 14 Final Step 6: Create SEO Strategy
  15. 15. SEO Strategy Document Outline • Overall Insights • Linking Partnership Ideas • Specific New Content to Build • Keywords for each Page • Page Titles, Meta Descriptions • New Site Architecture, Internal Linking • Next Steps © 2015 Out of Bounds, All Rights Reserved 15
  16. 16. www.outofboundscommunications.com 9393 W. 110th St, 51 Corporate Woods, Suite 500 Overland Park, Kansas 66210 816-756-5881

×