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Media camp 3 how to work with a reporter


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Putting the relations in media relations. How to work with a reporter. The 3rd presentation from the 8th annual media relations summer camp presented by the Hamilton Spectator and Mohawk College.

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Media camp 3 how to work with a reporter

  1. 1. How to work with a reporter Media relations summer camp 2015
  2. 2. Reporters want three things from you. They want to go home on time. They want a story that people will talk about. And they want you to add colour to the story.
  3. 3. Be accessible.
  4. 4. Be a good host.
  5. 5. Be bold. Be brief. Be quiet. Be yourself.
  6. 6. Speak in soundbites.
  7. 7. Have a tweetable moment.
  8. 8. What’s the one thing you want everyone to remember?
  9. 9. From hello to goodbye, everything you say is on the record.
  10. 10. Keep it professional. The reporter is not your BFF.
  11. 11. Don’t be a PITA.
  12. 12. Don’t… • Ask to review and approve the story in advance. • Talk for 60 minutes and then say “everything I just told you is off the record” • Tell the reporter what the real story is. • Yell at the reporter for the headline. • Make a big deal out of a small error.
  13. 13. Here’s the difference your story has made…