2010:A Service Odyssey
Disruptive Technologies and What Service Providers
Should Be Doing NOW
source: litmuse http://www.flickr.com/photos/litmuse/309500151/

About us....

Tranquility...
source: Flickr

Or Not?
source: Flickr

harbinger:
one that pioneers in or initiates a major change...
or foreshadows what is to come
source: Flickr

hindsight:
perception of the nature of an event...
after it has happened
source: Flickr

Quick History Lesson
• First web server: 1989 (or thereabouts)
• And here we are...
source: Wikipedia

Perspective
source: Flickr

Miles, Locations,Variety
• Wireless Symposium
• CTIA
• IP Possibilities
• Google I/O
• Mikrotik UM
• TechCrunch50
• and the list goes on... (TelcoTV next month)
source: Flickr

Experts: 4 years ago
•IPTV
•FTTP
•WiMAX
•IMS
•FMC
•Mobile TV
•VoIP
•P2P
•ENUM
•IPv6
source: Billing & OSS World 2006, Flickr, GoGo Internet at 37k feet

Also ~4 years ago
$30 in flight WiFi
(and it was horrible)
source: GigaOm, Boeing

Today...
source: Flickr

Have you seen this?
• So-called “netbooks”
• < $350
• Nimble
• Purpose built Linux
• Coming soon:Windows 7
• Cloud based storage
• Single click application installs (“stores”)
source: TechCrunch

Towers? What towers?
source: YouTube

Nice parking job...
source: Flickr

The race to zero...
source: Flickr

LIPITOR ® not included...
source: Flickr

We care when it matters...
source: Wikipedia, Flickr

source: USA Today
You know...

source: Digitel Wireless, i-Linc Technologies, BusinessWeek
We should talk.

And
now...
source: Flickr

source: Wikipedia
• CDNs
• Fiber Tails
• Multi-RF Devices
• Cloud Concepts
• Affinity Models
• Social Constructs
• NGVoice
• Session Control
• VRouters
• Impulse Enablement
A
List...
I see...

CDNs
• Over the Top (OTT) as the
truly IP STB
• Akamai, Limelight,Amazon S3,
YouTube, and more....
• Device specific appliances
• Files of all varieties
• Easy access, easier math
• Tied to specific high capacity
NAP
• Only hold up? The speed of
light.
• Create a center of
excellence with a nice
couch

Fiber Tails
• Customer owned fiber NID
• Builder friendly designs
• Price competitive (CPA)
• Increasingly common references
• Copies the RLEC model for mutuals
and co-ops
• Offer discounts starting now
source: Fora.tv, OPASTCO,TANE

Multi-RF Devices
• Multi-network ready
• 3G+WiFi in your pocket
• Bluetooth (UWB)
• Potential for increased
density of radios, HD IP
TV delivery, etc...
• Budget for and
make relevant
investments
source: OPASTCO

Cloud Concepts
• Microsoft vision: 3 Screens and a Cloud
• Google vision:AppEngine, BigTable
• Apple vision: iTunes, .ME
• Amazon vision: EC2/S3
• Cisco vision: Enable private clouds in enterprise and the telco market
• Find a partner now and work towards a localized flavor
source: TechCrunch
ME
TOO!!

Affinity Models
• Low tier product set matched to
similar use patterns
• Access across networks with SSO
• Typical add on is WiFi but can extend
to third party services
• Roaming concepts apply and partner
agreements extend
• Open your authentication
(p.s. get it right)
source: Flickr

Social Constructs
• Turnover every 2 years
• Twitter, Facebook, Google,
Yahoo,AOL
• Namespace scarcity
• One way caveats and controls
• Limited interop at this time
but likely in the immediate
future
• API key oriented vs.
authentication
• OAuth exposed/exploited
• XMPP, PubSubHubBub,
RSSCloud, Firehose, etc...
• Google Wave, Live Mesh,
Federation
• Pick a platform today

NGVoice
• Skype,Yext, GoogleVoice
• The ultimate “app” (they say)
• iPhone takes voice notes
• Transcription revolution
• Lowered barriers to entry for
minor players
• API and pay by the drink
models
• Convergence links enterprise
presence to consumer notion
of availability
• Leverages clouds, race to
zero pricing, and years of
standards wars
• Find a partner but start
small and think local

Session Control
• AUP/ToS presentation on
access or as reflected by
marketing demands
• Traffic qualification for
business analytics
• Provisioning hooks and
metering enablement (DPI
with purpose)
• Up-selling as an advertising
platform
• Monetization via
aggregation and collection
of subscriber patterns and
metrics
• Start with a business
problem or revenue
trial

VRouters
• Virtualization comes to
network devices
• Demarc shifts to inside device
vs. physical world
• Mix and match processing on
metarouters
• Emergence of so-called hybrid
web gateways
• Highly disruptive to units
based sales models
• Routers in a cloud are now
considered “on demand”
• Reconsider network
elements management,
SLA calculation, and
mediated

Impulse Enablement
• Swinging door selling and just
in time provisioning
• Lowered friction self service
• Set and forget for latent
functionality
• Build everywhere with
consumer driven turn up
• Holistic or converged
approach via BRAS vendors
• Simplifying overall integration
and trust (non-repudiation)
• Ask your vendors about
it before you buy/renew
source: Flickr

Technology Day 30 Day 180 Day 360
CDNs Monitor Experiment Refine
Fiber Tails Experiment Refine Go to market
Multi-RF Devices Experiment Experiment Experiment
Cloud Concepts Experiment Refine Go to market
Affinity Models Refine Go to market Iterate
Social Constructs Monitor Experiment Experiment
NGVoice Refine Go to market Iterate
Session Control Experiment Refine Go to market
VRouters Monitor Experiment Experiment
Impulse Enablement Refine Go to market Iterate
Service Provider: Start NOW
source: Cuthrell Consulting, LLC

Developer
Environment
Out of Band
Access
Alerts
Paging
Ops
Role
Backup
Recovery
Monitoring
SLA
Apps
Role
Cust
Svc
Role
Pro
Svc
Role
CTO
Role
Services
Engine
Multiple
Carrier
Internet
Vendor
Matrix
Diverse
Carriers
Best
Effort
<Custom Alpha Beta GA SLA>
Partner
Matrix
Preferred
Carriers
Custom
Services
Engine
Metrics
Reporting
Dashboard
Tools
Core
Customers
Niche
Customers
Emerging
Customers
Biz Dev
Force
Inside
Sales
Force
Outside
Sales
Force
Biz Dev
Force
Outside
Sales
Force
Inside
Sales
Force
Start it...
like you plan to finish it.

You have reached the end of
the Internet this presentation
source: Flickr
Take a breather before the Q&A

sales@cuthrell.com
877-CUTHRELL
http://cuthrell.com