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How to Build a Reliable Email List & Increase Sales- Austin HubSpot User Group

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Using HubSpot and the right messaging on your website, Jenna Fortunato shows the Austin HubSpot User Group how to build and grow an email list for your business.

Published in: Marketing
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How to Build a Reliable Email List & Increase Sales- Austin HubSpot User Group

  1. 1. How to Grow Your Email List Jenna Fortunato Director of Operations with website messaging that converts
  2. 2. + WHY IT’S SO IMPORTANT NEW VISITORS EMAIL REMARKET SALES ENGAGE REWARD ACQUISITION Spent Offline $92 CONVERSION Spent Onsite $1VS. Sources: Statista, bryaneisenberg.com,baymard.com/ 68% CAPTURE
  3. 3. Who are we? Erik Christiansen, CEO and Travis Logan, CTO, founded Justuno in 2010. Before that they built the global online retail business, Sierrasnowboard.com, to over $20M in sales, servicing customers in North America, Australia, Europe and Asia. Today, the Justuno team provide conversion marketing software to 50,000+ businesses in over 70 countries.
  4. 4. HUBSPOT LEAD FLOWS 1. Pop up, Banner or Slide Out Options
  5. 5. HUBSPOT LEAD FLOWS 1. Pop up, Banner or Slide Out Options 2. Customization, make it pretty
  6. 6. HUBSPOT LEAD FLOWS 1. Pop up, Banner or Slide Out Options 2. Customization, make it pretty 3. Target and Delay
  7. 7. Justuno + Hubspot 1. Easy Log In
  8. 8. Justuno + Hubspot 1. Easy Log In 2. Remove, Hide and Add Capture Fields
  9. 9. Justuno + Hubspot 1. Easy Log In 2. Remove, Hide and Add Capture Fields 3. Change Hidden Fields To Capture More Info
  10. 10. Justuno + Hubspot 1. When, Who, Where 2. Stop after Email has been entered 3. Show only to Facebook Traffic 4. High Traffic Pages
  11. 11. Justuno + Hubspot 1. Identify Top Landing Pages 2. Target Customers When Leaving 3. Present Relevant Content 4. Be The Expert
  12. 12. Justuno + Hubspot 1. Target a customer in need 2. Engagement rate 70% 3. Conversion rate 25%
  13. 13. Justuno + Hubspot
  14. 14. Justuno + Hubspot A B
  15. 15. Justuno + Hubspot
  16. 16. Auto-populate code from email with Unobar W E L C O M E 1 5
  17. 17. ✔ Different experience ✔ Apply Google’s Policies ✔ Review Analytics The mobile experience
  18. 18. QUESTIONS?

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