2. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
The hype of smart TV is fading away?
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3. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
So…
Why Prisa is working on
Connected TV?
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4. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
R&D product roadmap
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5. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
Smart TV Product Roadmap 2010-2012
December Oct ober August December
2010 2011 2012 2012
04
03
02
01
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6. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
Smart TV Product 2013
February March March May
08
07
06
05
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7. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
Second screen TV/mobile apps
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8. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
Huffington Post and Meristation Smart TV apps
Launch expected in Q1 2013
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9. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
TV Learning
Tv-Learning is a innovative vocabulary
learning experience based on original
version video content consumption.
User interact with synchronized subtitles
on a tablet (2nd screen) retrieving
translations while watching original
version video contents on a Connected
TV (main screen).
Status:
· Back office & automatized workflow
developed.
· Samsung Smart TV App developed.
· Tablet Android App developed
including learning game, and user’s
stats.
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10. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
Smart Tv karaoke: 2nd screen
Gaming app that allows users to sing with their smartphone synchronized with a Smart TV
BU: Los 40 Expected to submit to QA in january 2013
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11. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
Radio Adventure
RadioAdventure is an interactive project that would extend the radio experience through a visual
player syncronised with a Widget Engine for Digital Prisa players (Flash and HTML5)
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12. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
New Project: Synchronized classroom
Synchronized Classroom is a new project in
collaboration with Santillana that aims to create
experiences based on interest around educational
environment. Experiences that expand from school to
home across linking multidevices
Prooof of concept launch: march 2013
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13. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
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14. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
Smart TV a popular christmast gift
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15. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
5000.000 downloads, 50% in January 2013
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16. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
In the New TV fragmented ecosystem…
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17. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
Its worth to develop a TV app?
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18. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
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19. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
2nd screen Development tips
· Main logic contained in mobile device
· TV app as a dumb player
· Android or IOS development vs less familiar
(samsung, sony. LG)
· maintain Easy to migrate to other devices
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20. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
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21. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013
Think Multiscreen
Propietary app vs HTML browsing
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