Javier’sLanguageServices
Why?  • Increasing demand    for languages in the    job market  • Adequate    implementation can    open up new markets  ...
My background       • Media production         experience       • International         community groups
My background       • Worked in UK higher         and further education         establishments       • Multilingual (Spani...
Supporting data        • Spanish is spoken by          8% of EU as first          language.        • Spoken by 7% as      ...
Supporting data        • Spoken by 405 Million          people worldwide.        • Most popular foreign          language ...
Key issues to succeed           • Adequate             management strategy             to guarantee:           • Excellenc...
Customer service        • Relevance to the          client.        • Enhanced level of          support.        • Flexibil...
Established players/ competitors                • Livemocha                Online community with                 12.000.00...
Established players/ competitors                • Busuu                • Offers courses in 12                  languages o...
Typical profile of online language              learner                 • According to Analytics                   portal ...
Strategies     • The product is also       the promotion     • Effective networking     • Online presence       which is r...
Google new market tool results:                • Search term:                  Spanish                •   16,673,000 searc...
Google new market tool results:                • Search term:                  Interpreting                •   2,775,000 s...
Google new market tool results:                • Search term:                  Translation                •   24,000,000 s...
Google new market tool results:                • Search term:                  Localisation                •   301,000 sea...
Do your own research :           • http://translate.google.com           • www.alexa.com
Javier_fatou@me.comhttps://twitter.com/brightpoetry
DESIRED OUTCOMES
DESIRED OUTCOMES
DESIRED OUTCOMES
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Javier languageserv

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Spanish language services, Haringey, North London

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Javier languageserv

  1. 1. Javier’sLanguageServices
  2. 2. Why? • Increasing demand for languages in the job market • Adequate implementation can open up new markets for products and services
  3. 3. My background • Media production experience • International community groups
  4. 4. My background • Worked in UK higher and further education establishments • Multilingual (Spanish, French and Portuguese)
  5. 5. Supporting data • Spanish is spoken by 8% of EU as first language. • Spoken by 7% as additional language.
  6. 6. Supporting data • Spoken by 405 Million people worldwide. • Most popular foreign language taken in the US.
  7. 7. Key issues to succeed • Adequate management strategy to guarantee: • Excellence in customer service. • Originality and flexibility in approach.
  8. 8. Customer service • Relevance to the client. • Enhanced level of support. • Flexibility while offering service and invocing clients.
  9. 9. Established players/ competitors • Livemocha Online community with 12.000.000 users Courses in 38 languages (free and paid)
  10. 10. Established players/ competitors • Busuu • Offers courses in 12 languages on a freemium business model. • Also business language courses. • Website has collected prestigious awards.
  11. 11. Typical profile of online language learner • According to Analytics portal Alexa: • University graduates • Without children • Access site from home • Not higher income earners
  12. 12. Strategies • The product is also the promotion • Effective networking • Online presence which is relevant and efficient ( Facebook, Twitter, Linkedin…)
  13. 13. Google new market tool results: • Search term: Spanish • 16,673,000 searches in US • 4,400,000 searches in France • 2,740,000 searches in UK
  14. 14. Google new market tool results: • Search term: Interpreting • 2,775,000 searches in Germany • 302,734 searches in US • 74,155 in UK
  15. 15. Google new market tool results: • Search term: Translation • 24,000,000 searches in France • 22,720,00 searches in Germany • 9,140,000 in UK
  16. 16. Google new market tool results: • Search term: Localisation • 301,000 searches in France • 22,200 in UK
  17. 17. Do your own research : • http://translate.google.com • www.alexa.com
  18. 18. Javier_fatou@me.comhttps://twitter.com/brightpoetry
  19. 19. DESIRED OUTCOMES
  20. 20. DESIRED OUTCOMES
  21. 21. DESIRED OUTCOMES

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