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Nivani Govinder - Kickstart Your Digital Marketing

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Nivani Govinder - Kickstart Your Digital Marketing

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Nivani Govinder - Kickstart Your Digital Marketing

  1. 1. Kickstart your Digital Marketing Nivani Govinder Head of SMB Marketing, Sub-Saharan Africa
  2. 2. Confidential + Proprietary The digital opportunity Consumers today are accessing digital information through many devices and many channels
  3. 3. Reminder: In order to grow, a business will use marketing to: • Attract a new customer base; and then • Retain that base by continuing to satisfy their needs
  4. 4. Please take out your phone and search for your business
  5. 5. Google Connects Customers With Businesses This is the search query This is an ad This is a business listing This is an organic search result
  6. 6. Ensure your business shows up on Google Search and Maps
  7. 7. Google My Business Attract new customers for free with useful, fresh info 1 2 3 Engage with customers and build loyalty Discover how people interact with your listing
  8. 8. Business information Keep your info current so people can find you People look to Google for the latest, most accurate info. Keep your info fresh, so customers can choose your business with confidence and find accurate, specific results for services they’re interested in. Keep your address, hours, category and other business information up-to-date. 40% of people who searched for local information were looking for business hours. 40%looking for business open hours (1) Google Consumer Barometer, April 2017
  9. 9. Phone call Make it easier for customers to get in touch When your Google My Business listing is up-to-date, customers can use the call button to contact you with just one click. That way, people who are looking for your business or businesses like yours online can get in touch at the exact moment when they are interested.
  10. 10. Photos Turn snapshots into sales Bring your business to life with photos. Eye-catching photos will grab the interest of people who are searching for your business or businesses like yours, helping you stand out. Add unique photos of your products, store, team members, and more. Businesses with photos get 40% more requests for directions (1) 40%more requests for directions (1) Google/Oxera, The Benefits of Complete Business Listings, December 2014
  11. 11. Reviews Be there when customers need your help Build loyalty by responding to customer reviews. Be the first to know when a new review posts, and respond to offer your point-of-view, fix a problem, answer a question, or simply thank a happy customer. Customers trust reviews - show you care when you engage with online reviewers.
  12. 12. Posts Bring in business by sharing what’s new It is now easy to post directly to your Google listing and grab people's attention. Get customers interested by sharing special offers and promotions, and then see how they interact with the newest updates from your business. Share your latest news, events, offers, and more directly on Google Search. 1 out of 2 customers look for promotions or discounts when searching for a business online (1) 1. Share (1) Ipsos research, impact of a complete listing, Oct 2017 50%looking for promotions or discounts
  13. 13. Questions and Answers Answer customer questions on Google As a business owner, you have the most reliable answers to your customers’ questions, and we want to make it easy for you to receive and respond to those questions. That’s exactly what Questions and Answers lets you do. With Questions and Answers, you can answer questions from potential customers, highlight top responses, and add frequently asked questions to your Google listing. 2. Engage
  14. 14. Website Create a free website for your business in minutes Create a free website for your business in 10 minutes. Attract customers with a simple, effective website that people can trust. Create your website in minutes from the information in your business listing. You can then customize it with photos, business details, and more. It's easy to update and will look great on mobile devices. Listings with website get 25-35% more clicks than listings without website (1) 25-35% more clicks (1) Google internal data, April 2017
  15. 15. Insights See what’s working Learn how potential customers find you, interact with your listing, and what happens next. Track the most important actions, like calls, requests for directions, and visits to your website. Learn where your customers come from, what days of the week you get the most activity, and more.
  16. 16. How do I get started? www.google.co.za/business
  17. 17. Please use your phone and search for the services or products your business offers
  18. 18. Ads appear on Google These are ads These are ads
  19. 19. AdWords Express: Made with small businesses in mind Smart and simple 1 2 3 Start with goals, and end with results Making the power of Google’s technology accessible
  20. 20. How do I get started? www.google.co.za/adwords/express
  21. 21. Useful resources to learn more about digital marketing
  22. 22. g.co/digitalskills
  23. 23. Primer App
  24. 24. Academy for Ads
  25. 25. testmysite.withgoogle.com
  26. 26. Google Analytics

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