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Mzamo Masito - How Brands Grow

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Mzamo Masito - How Brands Grow

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Mzamo Masito - How Brands Grow

  1. 1. Dumela - Molweni 2018 Welcome Good morning Sawubona Goeie More Lothjani Thobela Avuxeni Matsheloni Avhudi Molweni
  2. 2. How Brands in Africa Grow?
  3. 3. Google’s mission: Organize the world’s information and make it universally accessible and useful.
  4. 4. Top African Tech Innovations
  5. 5. Africa: 2 Economies + Demography Dividend + Class + Urbanisation
  6. 6. Mobile is driving internet growth 27.8M internet users 7.2M potential internet users 55M population 26M Smartphones 90%Android 7%iOS 66% Mobile internet usage
  7. 7. It’s possible to be super successful in Africa1
  8. 8. Brand Love Revenue $ Love and Money2
  9. 9. Local is Lekker: The power of localisation3
  10. 10. It’s possible to be incredibly sophisticated4
  11. 11. The Consumer Decides5
  12. 12. Top 5 reasons startups fail 1. No Market - Consumer Need (41%) 2. Ran Out Of Cash (29%) 3. Not The Right Team (23%) 4. Pricing / cost Issues (18%) 5. Poor Marketing (14%)
  13. 13. The Product is Hero6
  14. 14. The Product is Hero6
  15. 15. We do not sell a product, we sell a solution7
  16. 16. Visibility Availability Refresh Always Visible & Available & Refresh8
  17. 17. Content Connected Always Best Value Reward Loyalty Easy To Use & Access Social Upliftment CARES9
  18. 18. Access Do Good: Serve the user honorably at a profit10 Entrepreneurship Startups Diversity & Inclusion Digital Skills
  19. 19. Art Science& 11
  20. 20. Creativity pushes and bends constraints12
  21. 21. Promise and Delivery13 Promise Delivery
  22. 22. ENKOSI

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