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With more Mexican consumers using the Internet
and smartphone costs dropping, the time has come
to bring the online shopping experience up to
international standards. Retailers that succeed
could see enormous sales.
In this presentation, we summarize the key highlights of our paper, which (1) Debunk the myth that Mexico’s E-Commerce growth is limited due to poor logistics/internet infrastructure and low credit card penetration, and (2) Identify the real challenges for E-Commerce in Mexico and present some of the opportunities for retailers in Mexico.