Pub matic mediabriefing-151112

350 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
350
On SlideShare
0
From Embeds
0
Number of Embeds
96
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Intro
  • Oli to discuss results with Gareth
  • Pub matic mediabriefing-151112

    1. 1. Implementing RTB – A publisher’s challengeGareth Holmes, UK Publisher Director, PubMaticJonathan McCauley-Oliver, Online Sales Manager, National Rail EnquiriesMedia Briefing’s Revenue Realities, November 2012 Proprietary and Confidential
    2. 2. The Results Unsold Greater eCPMs Daily sold Bargaining impressions +50% Power 3m to 5.5m Increased Revenues Visibility increased into Lost Bids +30% Monetising Minimal Seasonal Blocklist Trends Issues 1 Proprietary and Confidential
    3. 3. Proprietary and Confidential 2

    ×