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Primary and secondary audience for films

  1. Age: The target audience for this film would be 15-25 year old's, as it mainly targets teenagers and a younger audience overall. Teenagers are into the horror genre as they enjoy going to the cinema to therefore get scared with their friends, which this movie provides. Gender: This film is mainly for the male audience as females do not like horror movies due to females stereotypically being considered to afraid to watch them. Ethnicity: The film metaphorically comments on the problems that the African-American community experiences, therefore it targets an audience of African- American people as it allows them to relate to the main character. Socio-Economic group: The main character is a middle class male, therefore the character could be designed to relate to the middle class audience members of the C1 category Nationality: The movie is set in the US, therefore the main audience for this film would be US American people. Location: Again, being set in the US, people who live in America are going to relate more with the film as it shows problems in society in the US, so therefore allowing to connect with the film. Primary Audience
  2. Age: Being a film directed and written by Jordan Peele, it could attract fans of his previous work such as his Comedy Show, Key and Peele. Therefore bringing in a wide range of age in the audience due to the popularity of his previous work Secondary audience Gender: This film could also attract some females because as stated before, previous fans of Peele’s work would want to watch this film so female fans would be attracted to watch it too. Ethnicity: Linking back to Peele’s previous work and its popularity this film would be accessible to multiple nationalities but also linking back to its location it would mainly attract the white American people due to them being a majority in the US. Socio-Economic Group: the other characters are a white family of high class, therefore these characters could be designed this way to attract the high class audience members of the AB category Nationality: The main actor Daniel Kaluyaa being British, this could attract a British audience, therefore bringing in a larger revenue as it allows for overseas box office success. Location: As said before, the film is set in the US, however the main actor Daniel Kaluyaa is British so therefore allowing for a secondary audience of British people
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