1. TRANSFORMING USER
E X P E R I E N C E ...insert dramatic lens flare.... @thewrightjason

2. MULTI-TALENTED
MAN ... C H I L D

3. ME
went to Clark College
love movies, popcorn and music
make movies (youtube.com/nlemovies)
manage business operations (webfor.com)
design and other things (thewrightjason.com)

7. OKAY, TRANSFORM
AND ROLL OUT!

8. USERS
all the people who visit your
website; all the things.

9. EXPERIENCE
knowledge or practical wisdom
gained from what one has
observed,encountered, or undergone.

10. CONVERSION
an act your users are taking that
results in a sale, contact or other
interactions (live chat).

11. RATE
a measure, quantity, or frequency,
typically one measured against some
other quantity or measure.

12. OPTIMIZATION
the action of making the best or
most effective use of a situation
or resource.

13. VISUALS

17. Transformers are awesome,
because they’re awesome. So cool.
They transform and things explode
a lot. Transformers are awesome,
because they’re awesome. So cool.
They transform and things explode
a lot.
Transformers are awesome,
because they’re awesome. So cool.
They transform and things explode
a lot.
Isn’t that cool?

18. Transformers are awesome,
because they’re awesome. So cool.
They transform and things explode
a lot. Transformers are awesome,
because they’re awesome. So cool.
They transform and things explode
a lot.
Transformers are awesome,
because they’re awesome. So cool.
They transform and things explode
a lot.
Isn’t that cool?

19. Transformers are awesome,
because they’re awesome. So cool.
They transform and things explode
a lot. Transformers are awesome,
because they’re awesome. So cool.
They transform and things explode
a lot.
Transformers are awesome,
because they’re awesome. So cool.
They transform and things explode
a lot.
Isn’t that cool?
FREE Transformer Swag

20. WHAT ARE WE LEARNING?
not everything has to be red,
orange or completely in your face.
Using space, lines and proper type
can change everything.

21. CASE STUDY

22. PROBLEM
need more
conversions…

23. SOLUTION
defining user
testing website against users
implement changes

24. ASKED: Do you know
what the site is about?

25. TEST RESULT #1
users knew what the website was
about upon arriving; we were wrong.

26. ASKED: What did you
see first?

27. TEST RESULT #2
users see the background video and
the vegas scene first.
nobody mentioned the search box.

28. ASKED: Can you trust
this website?

29. TEST RESULT #3
users were split on whether or not
they felt the website was
trustworthy.

30. SOLUTION
a new design
right? ...

32. WRONG
the mock up
was crushed.

34. SOLUTION
a new design
again? ...

35. YES!!!
the final
composition
took 85% of
the vote.

36. WHY DID IT WORK?
targets high traffic categories.
the artists/athletes are relevant.
not so local focused.
search box is now the hero.

37. OTHER GOODIES

44. TAKEAWAYS

45. DESIGN FOR USERS
it doesn’t have to be red.
do not hide calls-to-action.
sometimes simple, is better.
test and then test some more.

46. CRO TOOLS
Crazy Egg (heatmaps)
Mouse Flow (user testing)
Usability Hub (preference tests)
Google Analytics (all the things)
...want more, tweet me
@thewrightjason :)

47. THANK YOU
@thewrightjason
www.webfor.com