Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Tips, Tricks, Tactics and Technology in the Digital Marketing World (ttttdmw)

86 views

Published on

My presentation to Clark College students and staff November 8th, 2017. It's a deep dive into things I really latched on to the last 10 years and helped me grow into the person I am today. There's so much more I wanted to say, but I had a blast and hope to do it again.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Tips, Tricks, Tactics and Technology in the Digital Marketing World (ttttdmw)

  1. 1. Tips, Tricks, Tactics and Technology in the Digital Marketing World (TTTTDMW) @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  2. 2. Awesome Introduction a little bit about me @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  3. 3. The Path to Your Future, Starts with You @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  4. 4. HARD WORK @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  5. 5. TIME @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  6. 6. ENERGY @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  7. 7. COMMITMENT @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  8. 8. Career Trajectory @thewrightjasonJason Wright, Chief Operations Officer at Webfor Food Clerk 2000 Clark College 2007 Chief Operations Officer 2007
  9. 9. Career Trajectory @thewrightjasonJason Wright, Chief Operations Officer at Webfor High School 2001 Clark College 2007 First Agency 2007 Clark College 2008 Webfor 2014 Taco Bell 2000 Albertsons 2000
  10. 10. Role Trajectory @thewrightjasonJason Wright, Chief Operations Officer at Webfor Cashier 2000 Courtesy Clerk 2001 Cashier 2002 Floor 2004 Cashier 2005 Food Clerk 2000 Link Builder 2007 Developer 2008 Design/Dev 2009 Project Manager 2009 Operations Manager 2010 Project Manager 2014 Operations Manager 2015 Chief Operations Officer 2015
  11. 11. Words of Wisdom @thewrightjasonJason Wright, Chief Operations Officer at Webfor Quotes, thoughts and feels.
  12. 12. “Fear is not real; danger is very real.” @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  13. 13. “You will never get what you want by focusing on what you don’t have.” @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  14. 14. “Everything you want is on the other side of fear.” @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  15. 15. “I didn’t break into the industry.” @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  16. 16. “Don’t fear being your true self.” @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  17. 17. “You don’t need a title to be a leader.” @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  18. 18. “It’s okay to love many things and change creative focuses all the time.” @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  19. 19. Opening Up Career Opportunities @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  20. 20. Networking ● SEMpdx ($125 p/yr) ● CHIFOO ($25 p/yr) ● Digital Marketing Quarterly (Webfor Meetup) (free) ● Digital Conferences (Engage, Digital Summit) ● Portland Creative Conference ($90 Early Bird) ● LinkedIn; making real connections. @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  21. 21. Meeting People ● Your ability to meet new people and engage with them is critical. ● Most are as uncomfortable as you. ● Don’t assume you know everything. ● Participate in conversation and stay focused (no watch, no phone). ● Eye contact and most importantly…. ● ….CARE. @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  22. 22. Social Media ● Twitter posts and conversations. ● LinkedIn authoritative information and commentary. ● Use images and hashtags. ● Be real. ● Use channels that make the most sense for you. ○ Instagram ○ YouTube vs Vimeo @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  23. 23. Really, You Gotta Care @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  24. 24. The Trendy Skills/Traits You Should Have @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  25. 25. #1 Culture Fit @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  26. 26. #2 Are You An A$$Hole? @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  27. 27. #3 Confidence vs Arrogance @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  28. 28. Practical Skills ● Attention to Detail ● Passion for Going a Step Further ● Good Communicator ● Eye Contact and Reasoning Skills ● Be Tough, Take Critique and Move Forward ● Willing to Learn (in/out of office) @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  29. 29. Software You Need to Know How to Use @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  30. 30. For Digital Marketers @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  31. 31. Screaming Frog @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  32. 32. Mindmeister @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  33. 33. SEMRush @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  34. 34. MozLocal @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  35. 35. Ahrefs @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  36. 36. Trello @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  37. 37. For Designers @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  38. 38. Invision @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  39. 39. Sketch @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  40. 40. Adobe CC @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  41. 41. Adobe Comp @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  42. 42. For Developers @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  43. 43. HTML / CSS @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  44. 44. Coda / Sublime @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  45. 45. FileZilla @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  46. 46. Inspect Element @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  47. 47. WordPress @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  48. 48. Marketing Your Brand, Alone @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  49. 49. Branding Basics ● Your name, is your brand for now. ● Get all the social things AND buy the domain. ● Don’t get stuck because you can change things in the future. ● Pick a limited number of social channels to maintain. ● Use Buffer or HootSuite for social support. @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  50. 50. Simple Website ● Get a basic website going, a blog, something. ● Do this through an integrated solution. ● Have some content and a form. ● Share a little bit about you. @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  51. 51. Show People Who You Are ● Just be you, seriously. ● Your personality, is your brand. ● Don’t hide behind a corporate mask. ● Share interesting things about yourself through social and in-person interactions. ● Be clear about what you don’t want. @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  52. 52. Stupid and Redundant BUT…. ● You really do have to talk to people. ● A reality that terrified me many years ago. ● Here’s a really big tip about meeting people, even if it’s a date. @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  53. 53. This Really Changed My Life and Perspective @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  54. 54. YOU MANY NEVER SEE THESE PEOPLE EVER AGAIN @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  55. 55. That’s Not a License to Be An A$%hole. @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  56. 56. Simply Put, Don’t Fear What Might Happen in Minimal Moments in Time @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  57. 57. Real Talk @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  58. 58. Not Easy @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  59. 59. Find Creative Focus @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  60. 60. Work Hard @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  61. 61. Contribute to the World @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  62. 62. Goodies @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  63. 63. Helpful Stuff ● Digital Marketing and SEO Authorities to Follow: ○ Rand Fishkin (Whiteboard Friday) ○ Dennis Yu ○ WIll Reynolds ○ Ian Lurie ○ Oli Gardner @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  64. 64. Helpful Stuff ● Creative Authorities to Follow: ○ Andrew Kramer (Video Copilot) ○ Weiden and Kennedy (Agency) ○ Aaron Draplin (Logo Designer) ○ Kim Adams (Producer) ○ Me :) @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  65. 65. Educational Tools ● YouTube...everything. ● Skillshare ● Treehouse ● Linda ● Conferences @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  66. 66. Connect / Follow Me ● Follow @thewrightjason on Twitter ● Connect on LinkedIn ● Watch Videos and Subscribe ● Visit and Subscribe to Blog ● Working on a podcast. @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  67. 67. Thank you for listening, the future is yours. @thewrightjasonJason Wright, Chief Operations Officer at Webfor

×