1.
Tips, Tricks, Tactics and
Technology in the Digital
Marketing World (TTTTDMW)
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

2.
Awesome Introduction
a little bit about me
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

3.
The Path to Your
Future, Starts
with You
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

4.
HARD WORK
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

5.
TIME
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

6.
ENERGY
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

7.
COMMITMENT
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

8.
Career Trajectory
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
Food
Clerk
2000 Clark
College
2007
Chief
Operations
Officer
2007

9.
Career Trajectory
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
High
School
2001
Clark
College
2007
First
Agency
2007
Clark
College
2008
Webfor
2014
Taco
Bell
2000
Albertsons
2000

10.
Role Trajectory
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
Cashier
2000
Courtesy
Clerk
2001
Cashier
2002
Floor
2004
Cashier
2005
Food
Clerk
2000
Link Builder
2007
Developer
2008
Design/Dev
2009
Project
Manager
2009
Operations
Manager
2010
Project
Manager
2014
Operations
Manager
2015
Chief
Operations
Officer
2015

11.
Words of Wisdom
@thewrightjasonJason Wright, Chief Operations Officer at Webfor
Quotes, thoughts and feels.

12.
“Fear is not real;
danger is very real.”
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

13.
“You will never get
what you want by
focusing on what you
don’t have.”
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

14.
“Everything you
want is on the other
side of fear.”
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

15.
“I didn’t break into
the industry.”
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

16.
“Don’t fear being
your true self.”
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

17.
“You don’t need a
title to be a leader.”
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

18.
“It’s okay to love many
things and change
creative focuses all the
time.”
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

19.
Opening Up Career
Opportunities
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

20.
Networking
● SEMpdx ($125 p/yr)
● CHIFOO ($25 p/yr)
● Digital Marketing Quarterly (Webfor Meetup) (free)
● Digital Conferences (Engage, Digital Summit)
● Portland Creative Conference ($90 Early Bird)
● LinkedIn; making real connections.
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

21.
Meeting People
● Your ability to meet new people and engage with them is critical.
● Most are as uncomfortable as you.
● Don’t assume you know everything.
● Participate in conversation and stay focused (no watch, no phone).
● Eye contact and most importantly….
● ….CARE.
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

22.
Social Media
● Twitter posts and conversations.
● LinkedIn authoritative information and commentary.
● Use images and hashtags.
● Be real.
● Use channels that make the most sense for you.
○ Instagram
○ YouTube vs Vimeo
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

23.
Really, You Gotta Care
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

24.
The Trendy Skills/Traits
You Should Have
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

25.
#1 Culture Fit
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

26.
#2 Are You An
A$$Hole?
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

27.
#3 Confidence vs
Arrogance
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

28.
Practical Skills
● Attention to Detail
● Passion for Going a Step Further
● Good Communicator
● Eye Contact and Reasoning Skills
● Be Tough, Take Critique and Move Forward
● Willing to Learn (in/out of office)
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

29.
Software You Need
to Know How to Use
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

30.
For Digital Marketers
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

31.
Screaming Frog
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

32.
Mindmeister
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

33.
SEMRush
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

34.
MozLocal
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

35.
Ahrefs
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

36.
Trello
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

37.
For Designers
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

38.
Invision
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

39.
Sketch
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

40.
Adobe CC
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

41.
Adobe Comp
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

42.
For Developers
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

43.
HTML / CSS
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

44.
Coda / Sublime
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

45.
FileZilla
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

46.
Inspect Element
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

47.
WordPress
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

48.
Marketing Your
Brand, Alone
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

49.
Branding Basics
● Your name, is your brand for now.
● Get all the social things AND buy the domain.
● Don’t get stuck because you can change things in the future.
● Pick a limited number of social channels to maintain.
● Use Buffer or HootSuite for social support.
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

50.
Simple Website
● Get a basic website going, a blog, something.
● Do this through an integrated solution.
● Have some content and a form.
● Share a little bit about you.
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

51.
Show People Who You Are
● Just be you, seriously.
● Your personality, is your brand.
● Don’t hide behind a corporate mask.
● Share interesting things about yourself through social and in-person
interactions.
● Be clear about what you don’t want.
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

52.
Stupid and Redundant BUT….
● You really do have to talk to people.
● A reality that terrified me many years ago.
● Here’s a really big tip about meeting people, even if it’s a date.
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

53.
This Really Changed My Life
and Perspective
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

54.
YOU MANY NEVER SEE
THESE PEOPLE EVER
AGAIN
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

55.
That’s Not a License to
Be An A$%hole.
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

56.
Simply Put, Don’t Fear What
Might Happen in Minimal
Moments in Time
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

57.
Real Talk
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

58.
Not Easy
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

59.
Find Creative Focus
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

60.
Work Hard
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

61.
Contribute to the World
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

62.
Goodies
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

63.
Helpful Stuff
● Digital Marketing and SEO Authorities to Follow:
○ Rand Fishkin (Whiteboard Friday)
○ Dennis Yu
○ WIll Reynolds
○ Ian Lurie
○ Oli Gardner
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

64.
Helpful Stuff
● Creative Authorities to Follow:
○ Andrew Kramer (Video Copilot)
○ Weiden and Kennedy (Agency)
○ Aaron Draplin (Logo Designer)
○ Kim Adams (Producer)
○ Me :)
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

65.
Educational Tools
● YouTube...everything.
● Skillshare
● Treehouse
● Linda
● Conferences
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

66.
Connect / Follow Me
● Follow @thewrightjason on Twitter
● Connect on LinkedIn
● Watch Videos and Subscribe
● Visit and Subscribe to Blog
● Working on a podcast.
@thewrightjasonJason Wright, Chief Operations Officer at Webfor

67.
Thank you for
listening, the future
is yours.
@thewrightjasonJason Wright, Chief Operations Officer at Webfor