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Tips, Tricks, Tactics and Technology in the Digital Marketing World (ttttdmw)

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Tips, Tricks, Tactics and Technology in the Digital Marketing World (ttttdmw)

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My presentation to Clark College students and staff November 8th, 2017. It's a deep dive into things I really latched on to the last 10 years and helped me grow into the person I am today. There's so much more I wanted to say, but I had a blast and hope to do it again.

My presentation to Clark College students and staff November 8th, 2017. It's a deep dive into things I really latched on to the last 10 years and helped me grow into the person I am today. There's so much more I wanted to say, but I had a blast and hope to do it again.

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Tips, Tricks, Tactics and Technology in the Digital Marketing World (ttttdmw)

  1. 1. Tips, Tricks, Tactics and Technology in the Digital Marketing World (TTTTDMW) @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  2. 2. Awesome Introduction a little bit about me @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  3. 3. The Path to Your Future, Starts with You @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  4. 4. HARD WORK @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  5. 5. TIME @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  6. 6. ENERGY @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  7. 7. COMMITMENT @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  8. 8. Career Trajectory @thewrightjasonJason Wright, Chief Operations Officer at Webfor Food Clerk 2000 Clark College 2007 Chief Operations Officer 2007
  9. 9. Career Trajectory @thewrightjasonJason Wright, Chief Operations Officer at Webfor High School 2001 Clark College 2007 First Agency 2007 Clark College 2008 Webfor 2014 Taco Bell 2000 Albertsons 2000
  10. 10. Role Trajectory @thewrightjasonJason Wright, Chief Operations Officer at Webfor Cashier 2000 Courtesy Clerk 2001 Cashier 2002 Floor 2004 Cashier 2005 Food Clerk 2000 Link Builder 2007 Developer 2008 Design/Dev 2009 Project Manager 2009 Operations Manager 2010 Project Manager 2014 Operations Manager 2015 Chief Operations Officer 2015
  11. 11. Words of Wisdom @thewrightjasonJason Wright, Chief Operations Officer at Webfor Quotes, thoughts and feels.
  12. 12. “Fear is not real; danger is very real.” @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  13. 13. “You will never get what you want by focusing on what you don’t have.” @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  14. 14. “Everything you want is on the other side of fear.” @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  15. 15. “I didn’t break into the industry.” @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  16. 16. “Don’t fear being your true self.” @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  17. 17. “You don’t need a title to be a leader.” @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  18. 18. “It’s okay to love many things and change creative focuses all the time.” @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  19. 19. Opening Up Career Opportunities @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  20. 20. Networking ● SEMpdx ($125 p/yr) ● CHIFOO ($25 p/yr) ● Digital Marketing Quarterly (Webfor Meetup) (free) ● Digital Conferences (Engage, Digital Summit) ● Portland Creative Conference ($90 Early Bird) ● LinkedIn; making real connections. @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  21. 21. Meeting People ● Your ability to meet new people and engage with them is critical. ● Most are as uncomfortable as you. ● Don’t assume you know everything. ● Participate in conversation and stay focused (no watch, no phone). ● Eye contact and most importantly…. ● ….CARE. @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  22. 22. Social Media ● Twitter posts and conversations. ● LinkedIn authoritative information and commentary. ● Use images and hashtags. ● Be real. ● Use channels that make the most sense for you. ○ Instagram ○ YouTube vs Vimeo @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  23. 23. Really, You Gotta Care @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  24. 24. The Trendy Skills/Traits You Should Have @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  25. 25. #1 Culture Fit @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  26. 26. #2 Are You An A$$Hole? @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  27. 27. #3 Confidence vs Arrogance @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  28. 28. Practical Skills ● Attention to Detail ● Passion for Going a Step Further ● Good Communicator ● Eye Contact and Reasoning Skills ● Be Tough, Take Critique and Move Forward ● Willing to Learn (in/out of office) @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  29. 29. Software You Need to Know How to Use @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  30. 30. For Digital Marketers @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  31. 31. Screaming Frog @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  32. 32. Mindmeister @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  33. 33. SEMRush @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  34. 34. MozLocal @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  35. 35. Ahrefs @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  36. 36. Trello @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  37. 37. For Designers @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  38. 38. Invision @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  39. 39. Sketch @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  40. 40. Adobe CC @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  41. 41. Adobe Comp @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  42. 42. For Developers @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  43. 43. HTML / CSS @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  44. 44. Coda / Sublime @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  45. 45. FileZilla @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  46. 46. Inspect Element @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  47. 47. WordPress @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  48. 48. Marketing Your Brand, Alone @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  49. 49. Branding Basics ● Your name, is your brand for now. ● Get all the social things AND buy the domain. ● Don’t get stuck because you can change things in the future. ● Pick a limited number of social channels to maintain. ● Use Buffer or HootSuite for social support. @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  50. 50. Simple Website ● Get a basic website going, a blog, something. ● Do this through an integrated solution. ● Have some content and a form. ● Share a little bit about you. @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  51. 51. Show People Who You Are ● Just be you, seriously. ● Your personality, is your brand. ● Don’t hide behind a corporate mask. ● Share interesting things about yourself through social and in-person interactions. ● Be clear about what you don’t want. @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  52. 52. Stupid and Redundant BUT…. ● You really do have to talk to people. ● A reality that terrified me many years ago. ● Here’s a really big tip about meeting people, even if it’s a date. @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  53. 53. This Really Changed My Life and Perspective @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  54. 54. YOU MANY NEVER SEE THESE PEOPLE EVER AGAIN @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  55. 55. That’s Not a License to Be An A$%hole. @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  56. 56. Simply Put, Don’t Fear What Might Happen in Minimal Moments in Time @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  57. 57. Real Talk @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  58. 58. Not Easy @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  59. 59. Find Creative Focus @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  60. 60. Work Hard @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  61. 61. Contribute to the World @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  62. 62. Goodies @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  63. 63. Helpful Stuff ● Digital Marketing and SEO Authorities to Follow: ○ Rand Fishkin (Whiteboard Friday) ○ Dennis Yu ○ WIll Reynolds ○ Ian Lurie ○ Oli Gardner @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  64. 64. Helpful Stuff ● Creative Authorities to Follow: ○ Andrew Kramer (Video Copilot) ○ Weiden and Kennedy (Agency) ○ Aaron Draplin (Logo Designer) ○ Kim Adams (Producer) ○ Me :) @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  65. 65. Educational Tools ● YouTube...everything. ● Skillshare ● Treehouse ● Linda ● Conferences @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  66. 66. Connect / Follow Me ● Follow @thewrightjason on Twitter ● Connect on LinkedIn ● Watch Videos and Subscribe ● Visit and Subscribe to Blog ● Working on a podcast. @thewrightjasonJason Wright, Chief Operations Officer at Webfor
  67. 67. Thank you for listening, the future is yours. @thewrightjasonJason Wright, Chief Operations Officer at Webfor

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