Social Media 101 and Integrating Social Media Into Existing Websites

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Social Media 101 and Integrating Social Media Into Existing Websites

  1. 1. Integrating Social Media into your website<br />PODCAMP Western Mass 2<br />
  2. 2. who’s Jason Turcotte?<br />Been interested and involved in computers and technology since 1982.<br />Began my work experience in the retail sector for the Grossman’s Lumber Company.<br />Took a 4 year detour into the public safety workforce, working for two police departments.<br />In 1999, went to work at a public safety software company as a software trainer and quickly promoted to the Director of Technical Support. Helped that company grow from 450 customers to nearly 700 in 5 years.<br />Founded Turcotte Data & Design in 2005, offering IT consulting and website design services to business and municipal clients throughout Western & Central Massachusetts.<br />Founded the Western MA TweetUps in December of 2008.<br />Began blogging about technology for MassLive.com in January of 2010.<br />
  3. 3. what are we talking about today?<br />Social media 101 & integrating Social Media into your existing website and web activity<br />Twitter<br />Facebook<br />LinkedIn<br />Others…<br />“How do I get started and incorporate these tools in my marketing?”<br />Widgets<br />“How much work is it REALLY going to be?”<br />Not much<br />…or a lot!<br />
  4. 4. connections, friends and tweets… oh my!<br />“LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals.”<br />The most “business” of the social media sites.<br />“Facebook&apos;s mission is to give people the power to share and make the world more open and connected.”<br />Most personal of the social media sites.<br />“…a real-time short messaging service that works over multiple networks and devices.”<br />Has experience explosive growth over last two years.<br />Has become a viable business marketing avenue for many… if done right.<br />
  5. 5. integrating social media into your internet marketing<br />Most social media services have widgets that can be embedded into your website or blog.<br />Pros<br />Allows you to promote and grow your social media networks and connections.<br />Keeps your website visitors up to date with what you’re doing<br />Cons<br />Keeps your website visitors up to date with what you’re doing<br />Remember what you say and what you postreflects upon you and your business!<br />
  6. 6. integrating social media into your internet marketing<br />Additional ways to promote your involvement with social media include:<br />Adding a “follow me/us” button on the contact page or “about us” page.<br />Adding a “follow me/us” button or link to electronic newsletters.<br />Adding your social media links to your business card.<br />DOING social media!<br />
  7. 7. how much work is this REALLY going to be?<br />Myth:<br />Social media marketing efforts are a lot of work and take a lot of time<br />Fact:<br />Social media marketing efforts CAN be a lot of work and take a lot of time. But they can also provide big rewards if done correctly.<br />Building your social media brand can and does take time. Just like it took time for your print advertising to work, your website search engine rankings to grow and your face-to-face contact spheres to develop.<br />Develop a strategy:<br />Plan how much time you want to invest in social media efforts.<br />Remember you can jump in and jump out of social media, but you need to be consistent and reliable.<br />Don’t “broadcast”, be involved.<br />Don’t “broadcast, be involved.<br />
  8. 8. how much work is this REALLY going to be?<br />Auto-tweet or update your Facebook and LinkedIn status with new blog articles. Use caution as you can easily drive away followers.<br />Consider using a tool to consolidate multiple Twitter, Facebook, LinkedIn accounts. This can cut down on the actual time spent updating your various social media accounts.<br />TweetDeck<br />HootSuite<br />Ping.fm<br />What are goals and is it worth the time to you and your business?<br />
  9. 9. questions and thank you…<br />turcottedata & design<br />116 pleasant street, ste 312<br />easthampton, ma 01027<br />413.303.1533<br />turcottedata.com<br />2010 turcotte data & design<br />

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