Unit 18

238 views

Published on

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
238
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Unit 18

  1. 1. UNIT 18 Implications of Sources and Receivers to Persuasion
  2. 2. KNOW YOUR RECEIVER 1) Routes to Persuading Them 2) What’s important to them, what’s not? 3) What are their attitudes? 4) What do they think of you?
  3. 3. Implications for Receivers 1) Be on your toes – recognize cues 2) Listen Carefully 3) Consider the Source 4) Beware of peripheral Cues

×