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Unit 15


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Unit 15

  1. 1. UNIT 15 Attribution
  2. 2. Attribution An explanation we have for why something happened
  4. 4. THEORY #1 -- Our parents forced us to do things we didn’t like to do -- We did things we liked to do voluntarily -- We infer that things we do voluntarily are things we like – we learn to make attributions
  5. 5. THEORY #2 -- We illogically assume we like everything we do -- So when we do something -- We make the attribution that we actually like it
  6. 6. Types of Attributions
  7. 7. Sufficient Justification -- We find an external reason (justification) to attribute the way we behave to -- We make an external attribution
  8. 8. Insufficient Justification -- We can’t find an external reason (justification) to attribute the way we behave to -- We assume we behaved the way we wanted to do so. -- We make internal attributions – aka I did it because I believed in it – it made me feel good
  9. 9. Attributions and Future Behavior
  10. 10. External If we assume that we behave because of external reasons, we will not be likely to behave the same way again unless those external reasons are present
  11. 11. Internal --We think we behaved because we liked to to or because we believe in what we’re doing. --We have committed ourselves to that behavior and will act the same in the future.
  12. 12. Attribution Research
  13. 13. Aronson & Mills (1959) THE PSYCHOLOGY OF SEX! - The Discussion Group Initiation 1. Mild: read aloud non-obscene sex-related words. 2. Severe: 12 obscene words and 2 graphic descriptions
  14. 14. Attribution and Other Persuasion Approaches
  15. 15. Cognitive Dissonance and Justification Effects Internal justification will help relieve cognitive dissonance better than external
  16. 16. Consistency/Commitment An internal attribution may be considered a type of commitment which creates the need to be consistent with past actions/attributions.
  17. 17. Foot-in-the-Door Technique If they comply with the first request, they attribute their behavior to their positive attitude towards the request and the be more likely to comply with similar requests
  18. 18. IMPLICATIONS We must be aware of why someone is doing something. School Cleanliness Study