COM
COMPANY PROFILE
Alexandria Braun
Harish Dakshina
Joseph Fazio
Jason Rawlins
Gerard Mazi
A Family with Dish Network…
Agenda
• History
• Core Business and Competitive Advantage
• Products and Services
• Public Opinion
• Key Executives
• Fin...
History
Company background
• A Colorado based company started by 3 individuals
• Humble beginnings in 1980s as a TV System...
Core Business and Competitive Advantage
Superior technology and vast array of programming offerings
DISH offers satellite
...
Products and Services
Proprietary hardware
Hopper (and Joey)
• Digital video recording device introduced in 2012
• Records...
Products and Services
Innovation in mobile television viewing
Tailgater
• Portable satellite antenna
• Used often for camp...
Public Opinion
Internal/External Review of Dish
Key Executives
CEO’s past and present
• Founder current chairman (since ‘11) and
past CEO – core of the company
• Strong p...
Gross Profit and Net Income have
shrunk over the last year…
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
2009 201...
Market Share
Review of competitive landscape
Source: Bloomberg Businessweek
Trying to Avoid being a One-Trick Pony
Source: Morguefile.com
The Future of Dish
Reputation repair and market share expansion plans
Employee Side
• New CEO Joe Clayton
• Internal surve...
Takeaways
• Continuously Innovate
• Change Pricing Strategy
– Internet Service
– Content
• Attract more Subscribers
Thank You
Q & A
Appendix
Dish Subscribers
Recent plateau is concerning
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Dish Network Profile (Business Communications, NYU Stern - Yu)

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  • https://www.youtube.com/watch?v=cWUIr71-GDM
  • http://blogs.denverpost.com/techknowbytes/2012/08/16/dish-network-ceo-calls-companys-title-americas-worst-company-ridiculous/6012/http://beta.fool.com/joekurtz/2013/06/02/dish-network-knows-cord-cutting-is-the-future/35840/- Move on Netflix and Amazon Prime
  • Dish Network Profile (Business Communications, NYU Stern - Yu)

    1. 1. COM COMPANY PROFILE Alexandria Braun Harish Dakshina Joseph Fazio Jason Rawlins Gerard Mazi
    2. 2. A Family with Dish Network…
    3. 3. Agenda • History • Core Business and Competitive Advantage • Products and Services • Public Opinion • Key Executives • Financials and Market Share • Scope and The Future of Dish
    4. 4. History Company background • A Colorado based company started by 3 individuals • Humble beginnings in 1980s as a TV Systems distributor • Pivotal moments – – Introduced the first UHF remote control – 1992: Granted DBS license by FCC – 1995: launched first satellite from China – Recently developed products and acquired interesting content • Now, a Fortune 200, $19B company with 34K employees
    5. 5. Core Business and Competitive Advantage Superior technology and vast array of programming offerings DISH offers satellite television, which can be bundled with phone and/or internet service • Advanced DVR technology • Blockbuster @home advertised as a premium channel alongside HBO, SHO, etc. • Hundreds of HD channels: Sports, Specialty, International and Latino
    6. 6. Products and Services Proprietary hardware Hopper (and Joey) • Digital video recording device introduced in 2012 • Records up to 6 channels at once with 2,000 hours of storage space • Instantly ‘hops’ over recorded commercials • Hopper ‘with sling’ can transfer recordings to any device in your home (using Joeys), as well as store them on devices for later viewing offline • $12 device fee per month
    7. 7. Products and Services Innovation in mobile television viewing Tailgater • Portable satellite antenna • Used often for camping/tailgating • $350 standalone $499 with receiver • $7 per month pay-as-you-go-TV • Weather resistant • Only 10 lbs
    8. 8. Public Opinion Internal/External Review of Dish
    9. 9. Key Executives CEO’s past and present • Founder current chairman (since ‘11) and past CEO – core of the company • Strong patriarchal leader • Very demanding on employees • Loves a fight – turned Legal department into a profit center • 53.2% outstanding shares and 90.4% voting rights • Avid mountain climber • Current CEO (since ‘11) • Strong telecom and wireless background – from competitor DirecTV • Focused on wireless play • HR policies have relaxed a bit since he has taken the reins • A hunter and likes International Bluegrass Music Association Charlie Ergen Joe Clayton
    10. 10. Gross Profit and Net Income have shrunk over the last year… 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 2009 2010 2011 2012 $millions Gross Profit Net Income Revenues TTM as of 3/31/2013 Dish Comcast DirecTV ROA 7.7% 5.0% 15.2% ROE 360.3% 14.2% -64.3% ROC 11.8% 7.9% 24.2% Source: Bloomberg Businessweek
    11. 11. Market Share Review of competitive landscape Source: Bloomberg Businessweek
    12. 12. Trying to Avoid being a One-Trick Pony Source: Morguefile.com
    13. 13. The Future of Dish Reputation repair and market share expansion plans Employee Side • New CEO Joe Clayton • Internal surveys to gauge employee satisfaction • Wireless communication aspirations • Attempting to purchase Sprint and/or Clearwire Consumer Side • Hopper DVR • Allows users to instantly skip commercials • Mobile Apps • Watch TV on tablets and smartphones • Transfer programming from TV to mobile devices
    14. 14. Takeaways • Continuously Innovate • Change Pricing Strategy – Internet Service – Content • Attract more Subscribers
    15. 15. Thank You
    16. 16. Q & A
    17. 17. Appendix
    18. 18. Dish Subscribers Recent plateau is concerning

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