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ODDS FARM PARK BRAND DEVELOPMENT
Odds Farm Park's position in the marketplace was reviewed and it was decided that a clearer and more distinctive visual identity was required. The Odds Farm Park logo was developed, and full brand guidelines created, enabling staff to support implemention of the new brand in-house.
Initially, we designed an eye-catching set of characters (hand drawn) which were to become the basis for all communication. These characters were used to hold up entrance signage and also applied as a montage to create a border for advertising material. The result was a strong, consistent and easily recognisable brand.
As part of this project we created new look leaflets, advertisements, posters (including 48-sheet billboards) and signage. We have also created specific illustrations for Easter, Halloween and Christmas, and continue to support Odds Farm Park on an ongoing basis.