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Rare Design Case Study Odds Farm Park

ODDS FARM PARK BRAND DEVELOPMENT

Odds Farm Park's position in the marketplace was reviewed and it was decided that a clearer and more distinctive visual identity was required. The Odds Farm Park logo was developed, and full brand guidelines created, enabling staff to support implemention of the new brand in-house.

Initially, we designed an eye-catching set of characters (hand drawn) which were to become the basis for all communication. These characters were used to hold up entrance signage and also applied as a montage to create a border for advertising material. The result was a strong, consistent and easily recognisable brand.

As part of this project we created new look leaflets, advertisements, posters (including 48-sheet billboards) and signage. We have also created specific illustrations for Easter, Halloween and Christmas, and continue to support Odds Farm Park on an ongoing basis.

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Rare Design Case Study Odds Farm Park

  1. 1. CASE STUDY: ODDS FARM PARK
  2. 2. BRANDING
  3. 3. CHARACTER DEVELOPMENT
  4. 4. SIGNAGE
  5. 5. ADVERTISING
  6. 6. LEAFLETS
  7. 7. POSTERS: 6 SHEET
  8. 8. POSTERS: 48 SHEET
  9. 9. SEASONAL ADVERTISING
  10. 10. WHAT WE’VE DONE: • Doubled ticket sales last August to over £675,000 • Doubled their online sales • Doubled Facebook and Twitter followers in just two months
  11. 11. WHAT WE’VE DONE: • We increased their web traffic from 154,000 to 464,000 in 2013 • And already are 25% up on web traffic for this year. • In the last 4 months we’ve generated 12 months income
  12. 12. TESTIMONIALS “With Rare’s help we once again increased ticket sales and revenue last year for Halloween” Neil Scott – Manager “We’ve worked with Rare now for over 10 years and would thoroughly recommend them”

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