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Logo design 3 ss

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Logo design 3 ss

  1. 1. Logo Design
  2. 2. Why do you need a logo? • Starting a new business • Introducing a new product range or service • Changing the business name • The nature of your current business has changed • Updating or rebranding because your current logo is a little outdated or ‘old-fashioned’ • Wanting to make it easier for consumers to identify your product or business • Needing to differentiate your business or product from similar businesses or products in the marketplace.
  3. 3. Logos help to: • increase customer trust in the products or services you offer • make it easier for customers to remember you • illustrate the products or services that you offer • retain customer loyalty. The brand value generated can increase the value of the company should you ever wish to sell it on.
  4. 4. An effective logo is: Simple 1 2 Memorable 3 Timeless 4 Versatile Appropriate 5
  5. 5. The Design Process BRIEF RESEARC H SKETCHING AND CONCEPTUALISING REFERENCE REFLECTION REVISION S DELIVER Y SUPPORT
  6. 6. Brand Guidelines
  7. 7. Logos we’re proud of…
  8. 8. Logos we’re proud of…

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