Case 2012 crowdfunding session to share

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I presentation I gave to a group of University fundraisers

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Case 2012 crowdfunding session to share

  1. 1. jason@thinkcs.org jason.sean.potts JasonSeanPottsCrowdfunding live!Jason Potts, THINK, jason@thinkcs.org
  2. 2. “Geek-free workshop” Please ask if it doesn’t make sense! But only in Clingon 
  3. 3. Why is it important?Different shapes & sizes?Key ingredients?
  4. 4. An experiment
  5. 5. http://www.kiva.org/lend/?
  6. 6. 1 2 I’m helping X from X reach his target of $X by the end of today to fund X http://www.kiva.org /lend/? pls join in :)http://www.kiva.org/lend/?
  7. 7. What is Crowdfunding?
  8. 8. http://tinyurl.com/d4vlnqa - infographic
  9. 9. 1997 - US fans of Marillion underwrite US tour to the tune of $60,000. 2001 - The most universal example of Crowdsourcing – Wikipedia was launched, I billion edits and counting and not one editor on the payroll. End 2001 – 2.6 m people use JustGiving to raise money. 2004 - Kiva.org was launched, over $300 million in loans and counting. 2008 - Cancer Research UK, MyProjects, raises £1 million whilst still in beta.2012 - Amanda Palmer, cult US musician, raises $1 million on Kickstarter from 25,000 fans in a month to fund her new record!
  10. 10. ORG
  11. 11. .ORG
  12. 12. (Thanks to Amy Ward -www.amysampleward.org)
  13. 13. 1. People coming together to jointly fund a specific project(s) or initiative(s)2. Can be focused around important dates (like someones birthday or sponsor a day)3. Accountable & transparent (specific amount needed for a specific purpose and can see the target and how many other people have helped so far)4. Usually spread through online social interactions, people dont have to know each other to do this (viral growth through friends of friends)5. Time limited in the main or at least structured to a deadline/inbuilt conclusion of some kind
  14. 14. Why is it important?
  15. 15. 9 $1.6 $6.2 Billion Billion 2009 2013http://tinyurl.com/cff56nz - eConsultancy report
  16. 16. Amanda Palmer, cultUS musician, raised amillion dollars from25,000 fans onin a month to fund hernew record!
  17. 17. Raised amillion whilst in BetaRoughly 2/3rdsof people who donated are new to the charity
  18. 18. It comes in many shapes and sizes?
  19. 19. 1. MICROFINANCE LENDING - http://vimeo.com/28413747
  20. 20. 2. BUY THE PARTS TO BUILD THE WHOLE
  21. 21. 3. CHOOSE A DAY
  22. 22. 4. BRINGING REAL PROJECTS TO LIFE
  23. 23. Case Study5. CROWDFUNDING LIVE & EXCLUSIVE
  24. 24. 6. INSPIRED BY AN INDIVIDUAL
  25. 25. 7. THE CROWD IS THE POINT
  26. 26. 8. DON’T HIT TARGET, DON’T GET THE MONEY
  27. 27. • 780 people entered • 22,847 votes were cast by 3,471 people • Averaged 3,200 votes per week during the campaign9. CAN ALL HAPPEN IN A SOCIAL SPACE
  28. 28. 10. INVOLVING THE CROWD (NOT JUST MONEY)
  29. 29. Key ingredients?
  30. 30. Start with... A QUIZ OR A VIDEOHow can you be more transparent?
  31. 31. Yay  Boo 
  32. 32. How can yougive donorsmore choice?
  33. 33. Start with... How canOR A VIDEO make A QUIZ youyour online donation experience more social?
  34. 34. How can you use gamification?
  35. 35. IDEA: HOW: What’s FEASIBILITY: Platform,your version Project(s), self build or of Crowds content, integrated reporting PROMO: MECHANICS: ONGOING: Influencers, viral Timings, target, Running the spread success! campaign
  36. 36. The results
  37. 37. THANK YOU & QUESTIONSjason@thinkcs.org jason.sean.potts JasonSeanPotts

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