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Integrating Social Media and Email Jeannette Cézanne Host Jason Peck Product Manager, Social Media
Integrating Social Media and Email <ul><li>Why Should I care? </li></ul><ul><li>Social networking = almost 25% of all time...
Integrating Social Media and Email <ul><li>What are the opportunities? </li></ul><ul><li>Increase the reach of your conten...
Integrating Social Media and Email <ul><li>Increase the reach of your content </li></ul><ul><li>At minimum: add sharing li...
Integrating Social Media and Email <ul><li>Capture leads and build your database </li></ul><ul><li>Add email signup form t...
Integrating Social Media and Email <ul><li>Collect data and segment your list </li></ul><ul><li>Append social data to emai...
Integrating Social Media and Email <ul><li>Drive actions and sales </li></ul><ul><li>Give people special offers </li></ul>...
Integrating Social Media and Email <ul><li>What you can do RIGHT NOW: </li></ul><ul><li>Think about your holiday campaigns...
To be notified of  upcoming shows  and guests, contact  [email_address]
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Integrating Social Media and Email

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Slides from a webinar I did about integrating social media and email on September 28, 2010

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Integrating Social Media and Email

  1. 1. Integrating Social Media and Email Jeannette Cézanne Host Jason Peck Product Manager, Social Media
  2. 2. Integrating Social Media and Email <ul><li>Why Should I care? </li></ul><ul><li>Social networking = almost 25% of all time we spend online </li></ul><ul><li>But email is NOT going away any time soon </li></ul><ul><li>Used strategically, email and social media can help you generate great results </li></ul>
  3. 3. Integrating Social Media and Email <ul><li>What are the opportunities? </li></ul><ul><li>Increase the reach of your content </li></ul><ul><li>Capture leads and build your database </li></ul><ul><li>Collect data and segment your list </li></ul><ul><li>Drive actions and sales </li></ul>
  4. 4. Integrating Social Media and Email <ul><li>Increase the reach of your content </li></ul><ul><li>At minimum: add sharing links to emails </li></ul><ul><li>Give people a reason to share your content </li></ul><ul><li>Incorporate social content into email campaigns </li></ul><ul><li>Promote social campaigns via email </li></ul>
  5. 5. Integrating Social Media and Email <ul><li>Capture leads and build your database </li></ul><ul><li>Add email signup form to Facebook page </li></ul><ul><li>Post links to email newsletters on social sites, but don’t overdo it </li></ul><ul><li>Utilize smart campaigns and promotions </li></ul>
  6. 6. Integrating Social Media and Email <ul><li>Collect data and segment your list </li></ul><ul><li>Append social data to email </li></ul><ul><li>Identify influencers </li></ul><ul><li>Treat your influencers well </li></ul>
  7. 7. Integrating Social Media and Email <ul><li>Drive actions and sales </li></ul><ul><li>Give people special offers </li></ul><ul><li>Use sharing options strategically </li></ul><ul><li>Measure conversions </li></ul><ul><li>Test and retest </li></ul>
  8. 8. Integrating Social Media and Email <ul><li>What you can do RIGHT NOW: </li></ul><ul><li>Think about your holiday campaigns and how you can leverage email and social media to make them more powerful </li></ul>
  9. 9. To be notified of upcoming shows and guests, contact [email_address]

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