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What is the shopper journey problem for shopping malls? - infographic

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Are you adapting malls to satisfy customers evolving shopping habits?
Do you have the right data about the customers’ physical shopping behaviour?

Published in: Retail
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What is the shopper journey problem for shopping malls? - infographic

  1. 1. What is the shopper journey problem? SMI Shopper Journey equips Mall Managers to optimise mall layout and design, space allocation, and tenant management through better informed and more relevant mall plans and tenant agreements. The application uses new sources of insight from multiple aggregated individual shopper experiences. It uses data on the actual paths taken by customers in the mall to help Planners create the optimum layout. What is the ShareMyInsight (SMI) solution? Are you adapting malls to satisfy customers evolving shopping habits? Where do customers spend time? Do they have time to browse and decide? Are there dead or congested areas in the mall? Does this change over the day? Which units have high customer walk-bys and low walk-in conversions? Do you have the right data about the customers’ physical shopping behaviour? Do you have the right data to decide which units are performing and which are not?
  2. 2. SMI Shopper Journey What is it for? Shopping Malls managing trade across multiple tenant units. What it provides • Location and unit level data on customer behaviour and other key metrics. • Insight on how customers move around the mall and the units they visit. • Analytics on customer buying decisions by unit, sequence, and importance. • Shopping analytics maps customers to units on mall floor plans. • Customer visits to units, number and frequency of returns, bounce rates. • Aggregates visit, transaction and shopper data to overlay customer attitude and demographic insight on the shopping journey. • Shopping activity heat maps based on day, time, unit, and customer type. • Predictive modelling of customer path flows and unit visit triggers. • Demand forecasting by zone and unit, by day, and by time. What is the benefit • Enables mall planners to understand how customer buying decisions are influenced and triggered by their journey through the mall. • Insight on the link between customer groups and the sequence of units visited can be used to optimise tenant unit adjacencies. • Provides new customer insight and behaviour data to better inform store Planner’s and Mall Manager’s decision making. • Use customer traffic patterns to increase unit visits and reduce bounce rates. • What you get • High quality cloud managed free customer Wifi across the mall. • Identification and monitoring of customer groups in the mall in near real-time. • Trend data, analytics and insight on customers, the way they move around the mall, the sequence of units they visit, and purchase decisions they make. What you need to get started • A merchandised (unit specific) mall floor plan. • SMI mesh network Wifi solution (internet + SMI routers). • SMI Shopper Journey App. What you pay • Fixed monthly fee (depending on the number and size of mall) from as little as £xx.xx for a mall of c.xx sqm.

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