Right now I am in the car and we are driving to the Georgia versus Georgia Tech game in Athens. We are
30 miles away and the traffic is already at a standstill. These two teams are the biggest rivals in the
entire southeast. Tickets are incredible hard to get to this game. As a small business owner how can you
create excitement like this about your product or service? How can you build up your brand to be
something that is bigger than yourself?